One of the things that changed my life the most was changing my perspective. When I started to see the benefit, the gift, the lesson, the growth in the challenges that life gives us, when I decided that life was happening for me, not to me, I really started loving it. In 2014 I took those tools and experiences and turned them into a course. I made £10k from it in the first year I ran it.
In 2017 I created two more courses on topics that dramatically shifted my life. One on clearing the subconscious blocks and beliefs that stop us from living out the expansion possible for all of us. Another on how to live an intuitive life. Both of them were made up of media files adding up to less than 2 hours and were so fulfilling to make. I was finally able to teach core topics that my clients and readers asked me about in an accessible and effective way. They made me around £15k the first time I ran them.
Since then I’ve made several other courses that continue to bring my best personal life lessons and teachings to the people who need them and in return bring in income including Affluent, Her Way and more. Now, online digital courses make up at least 50% of my income.
The Heartful Biz, originally a live 2-day workshop in London presented with my delightful friend Claire was turned into an online course when our collective audiences around the world repeatedly asked if there was a way they could take the course too. It has been such a fun offering with well over 200 women learning how to run and grow heart-led businesses in the ways that we do it, from us.
After years of being asked “how do you make online courses?” last year Claire came and stayed with me in Brighton for a few days and to film everything we know on the topic and across 4 hours, 4 video modules, a pre-course workbook plus accompanying practical templates & resources, we teach you how to develop, create & sell your own online course. As we say on the course information page: we have successfully created & sold over 12 digital courses between us across the past 6 years. These online courses have become our main sources of income. And we just love creating them. Now we show you how we do it.
When I was in my early 20’s fresh out of university I had a strong sense that that conventional workforce wasn’t a place for me. It felt so rigid, inhuman even, a form of paid slavery that doesn’t respect the nature of the human being. But there weren’t many alternative options.
I spent so many nights lying awake in my bed wishing for some kind of miracle. An answer to my question: how could bring my love to the world? How could I get paid for bringing the gifts I, as an individual with a specific coding of life experiences and karma unique to each of us, have to offer?
Living in the Gothic quarter of Barcelona in a boatshed-turned-illegal apartment with 4 others at the time, we were subsisting off bags of discounted vegetables from our local Chinese grocery store, hopes, dreams and a belief that love is all that mattered.
One day, walking beside my best friend, tired of feeling so limited, like I had to trade all my precious time for money doing things I didn’t believe in, just to live a life of modest affluence I remember lamenting to her. I wish I could create a job where I would get paid for being myself.
But I didn’t know where to begin. I was afraid that I had nothing of real value to offer and fearful that I would be viewed as a fraud. I believed that anything I could come up with would be judged as too unconventional and not beneficial enough. I shut myself down before I even began.
Years passed and I found ways to make money that conceded a certain degree of freedom. I found my love for writing and I started sharing stories. First, in monthly group emails to my burgeoning friends’ list from my continuous travels that I sent via my Hotmail account. Later, in a blog. Finally, it turned into a business. Work I do, which is an extension of who I am, that I get paid for.
There are a few things that helped me close the gap from wishing to living this notion. 5 ways to bring your love to the world.
1. Choose your purpose.
There a lot of misconception around what purpose really is. A lot of people think that one day it’s just going to fall into your lap, this sense of knowing around what you are supposed to do with your life. I was one of those people. Now I know that purpose is really the way that you embody your values.
2. Know what your unique gifts are.
Your gifts are practical, tangible things that you do in your everyday life that you might not realise that other people don’t do or can’t do or that it doesn’t occur to them. Gifts remain the same. Job titles change. The things that you are passionate about are the very things that are going to lead you to your dream life.
3. Decide how you can help others.
We get waaaay too complicated and overthink this part and completely lose the sense of how simply sharing ourselves in a real, relatable way is often all that others need from us to continue on their journey. Take your gifts, and start sharing them in the simplest way you can. That’s how you help others.
4. Value yourself.
You can make it all up as you go along and still be a raging success. It’s time that we normalised valuing everything we do and realising that when we live out our gifts and bring our unique principles of love into the world we deserve to be remunerated for it in an abundant way.
5. Keep going.
You just have to put one foot in front of the other without limiting or trying to control where it leads you. Life will carry you to unexpected places and heights that you will have never conceived of for yourself. Just because you can’t see how yet doesn’t mean it’s not true.
10 years ago when I was still trying to make my way in the world and figure out what my value-add was and how I could help I looked to the spiritual and personal development and psychology worlds to guide me but there wasn’t any tangible advice on ‘how to be yourself and make money from it‘. I vowed to myself that when I figure it out I would share it in a practical and understandable way.
Once again, I have partnered with my brilliant friend Claire Baker (author and menstrual health coach extraordinaire) to create a step by step structure on how we do two things:
In late July of 2015 I was sitting in the little bungalow I had rented for a month in Ubud, Bali unpacking my bags (again) and placing my things around the room to make it feel like home. As I set up my mobile office: laptop, pens, 6 notebooks… I giggled at myself. Who the fuck travels the world with 6 notebooks, I thought. I do. But this is ridiculous. There has to be a better way.
But I had a system. A system that required that many notebooks. I started researching and landed on the only solution that seemed plausible: a Filofax divider that I could translate my seven notebooks into one, organised, systematic method. I wrote about that system and how it worked in an article titled: My pretty peach planner has revolutionised my life. It’s a love story.
That article received a lot of traction, excitement and engagement with countless emails asking if I could recreate my system and make it available. I liked the idea. I had no idea how to start. I’d always had an online, non-physical, location-independent business. How and where do you even begin with creating a product.
Over the years my planning, manifesting and journaling method evolved but I kept using the same old Filofax and refilling the pages every 6 months until it started to look scruffy and crack at the edges. Over those same years, I would sometimes lose myself in a rabbit hole of research on developing my method into a physical product. Every time I ended up on the Alibaba site looking at stationary factories based in China. It was disappointing and not what I wanted. I wanted to feel good about what I was going to create and put out in the world and this plastic mass-production option seemed to be the only one available to me and never felt right.
One day in mid-2019, while I was living in Mexico, the nudge to revisit the idea became stronger and stronger and again I spent countless hours looking for a small, kind and ethical printing house, preferably in Europe, that would take on my little dream. Finally, after many, many emails I received a response. After that everything fell into place with such fluidity and ease it was as if all I had to do was hold space for the vision.
The dream of sharing my life-organising and self-reflection method took on a life of its own: the name arose from a discussion with a friend, the change from Filofax to organic linen hardcover came from the desire to limit the use of plastics, the evolved version of my system was mapped out across many, many google docs and tenderly handed to a designer to turn into the vision I held in my heart for her. I share the story of this birthing of ideas in a podcast interview on living an intuitive life on ‘La Luna Eres Tu’ here:
5 years from its original conception, 1 year after that dream was put into motion, on an unusually hot June day a big delivery truck pulled up outside my Brighton flat with a palette of brown boxes: the first 500 Plannhers arrived earthside and into my little hands. With the help of my neighbours whom I later rewarded with chocolate and wine, we shlepped those boxes up into my flat filling up an entire section of my living room.
I spent the next 6 months going to the post office every day sending Plannhers to every corner of the world with so much love and gratitude. There’s nothing like the feeling of knowing that something you have made is going to live, love and support another soul in another corner of the universe.
Plannher continued to organically grow. Two weeks ago a new and edited version landed with two new colourways, and its own home with a website out in the world plus a fulfilment warehouse that posts each order out on my behalf. Our beautiful Instagram community is steadily growing and I have hired my first employee to manage customer service and marketing for the brand. It has been such an incredible journey and a powerful reminder that when you stay with what is and allow the unfolding of things dreams do become things.
Thank you, from the bottom of my heart, for your love and support with this dream of mine. It means everything to me.
Years ago, when I was nursing myself out of one of my most violent heartbreaks, I documented how I was feeling and what was happening each day. There is a month that I have saved in a Pages document ~ I must have been between journals of which all have since been burned ~ that I revisited today searching for some clues on my romantic patterns. Re-reading those words I wish I had been more detailed not in what I was feeling but what the pragmatic events that were making me feel this way were.
Love is and perhaps always will be a prevalent topic for me. Familial love. Romantic love. The love between friends. Spiritual love. The love for an animal. Self-love. Love is also my most ubiquitous teacher. My relationship with love is steeped in passion, mystery and suffering followed ultimately by transcendence and growth. It is my greatest pain and my deepest pleasure. Perhaps that is the cause of my fascination.
When I think about love, I think about how love is not just words or kindness. It’s also respect, boundaries, care, consent, consistency, communication, vulnerability, honesty and so much more. The need to have messy compassion for myself and others as we waveringly walk our individual journies of life beside one another. It is the legacy we all leave behind through our daily words, actions and choices. It is the presence that we bring and the work that we do. Ultimately, love is everything.
It’s Thursday evening here in my little flat by the seaside, past 7 pm with the sun still high in the sky beckoning the summer days ahead. I’m sitting on the sofa, winding down, writing these words to you, noticing that my body feels tired. It’s more than physical tiredness. It feels like a resetting of my bones. I have changed.
The past year has offered me a respite from the external world in a way that I did not know I needed and now that I have tasted it I want more. Day by day I am unravelling and relearning how to create a life outside the standardised systems we exist in and instead allowing the soft, gentle nature of my being to guide me into a life that is truly my own.
One of the ways I am doing this is with the Her Way ~ Cocoon: a praxis for women who are disillusioned by the old paradigm, structures, stories and narratives and willingly offer themselves over to something greater to unfold through their work. For ourselves and others. Deconstructing. Remembering. Unfolding. This cocoon is an anthropological experiment. There are a few spaces left and if you feel compelled and drawn in, I’d love to invite you to join us. Doors close at midnight tomorrow. 17 hours from now. Learn more and register here.
Another way I am doing this is with Plannher, my timeless and undated planner-and-journal-in-one. Plannher is designed to help you let go of the rigidity of traditional diaries and invite your intuition to step into your journey. It is about organising yourself while feeling your own flow, the flow of life ~ for life has a lot to offer when we take action but also get out of her way ~ so she can show us her magic. It’s about knowing when to engage & when to give her space to surprise us. The new collection and its new home went live today and I am so proud. Please, allow me to introduce you to Honey and Natural.
The rest I am experimenting with quietly in the background, on my own. It’s not about being perfect, but about softly nudging my way back home. I hope the weekend ahead brings you pockets of peace and joy, and most significantly love that reminds you of who you really are.
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It takes a certain grace, strength, intelligence, fearlessness, and the support of others on the same journey for a woman to rise to her fullest potential.
Something really powerful shifts within when you decide to go for it. That inner voice gets louder and stronger and there’s no escaping the path that was paved for you. For me, it took letting go of trying to figure every single thing out in my life and giving over to a power greater than me. The more still I am, the clearer it all becomes.
Our strength lies in the surrender. In believing so deeply that there is more out there for you. Because I promise there is, for each and every one of us. When you work smarter and keep creating the space for the most important work in your life — your praxis — you will be lead.
It’s your job to listen.
1. practice, as distinguished from theory.
HER WAY — 7-Month Women’s Business Cocoon
The HER WAY — 7-Month Women’s Business Cocoon is a praxis for women who are disillusioned by the old paradigm, structures, stories and narratives and willingly offer themselves over to something greater to unfold through their work. For ourselves and others.
Can we trustingly walk the tightrope between structure and flow?
Can our artistry lie in breaking the rules of how business ‘should’ look?
Can our success come from our imperfections and following a non-linear path?
Can we fully surrender to the feminine way of running our businesses?
My answer to this is an emphatic ‘YES’.
Nothing feels better than that feeling when you let the flow of life live through you with zero force attached. Everything gets really good when you fully surrender to what’s right directly in front of you.
I’ve been devoted to this praxis for years.
Here is an invitation to do it together in the safe space of this cocoon. Feeling held and supported. The HER WAY cocoon as a praxis.
The space I offer is about allowing the emergence, creativity, and artistry of the gifts you have to give to the world to come through you within the cocoon. This is about leadership, about being the change, about offering ourselves over to something greater to unfold through our work. For ourselves and others. Unravelling. Deconstructing. Remembering. Unfolding.
I am here to facilitate this cocoon as a safe space that focuses on sustainable mutually inclusive growth in life and business in a gentle, nurturing, non-linear, creative, innovative, and intuitive way. A space to explore yourself and the work you are here to do — all reflecting a high level of integrity, devotion to personal expression, and freedom — invoking attributes of femininity, spirit, and creativity. A space to take action from the intuitively guided space of not-knowing, surrendering to the bigger plan while looking at where we each contribute to keeping the old paradigms in place. Where our language and ways of being — in business and life — create more oppression. An intimate cocoon to evolve and flourish in with 20 women who are ready to devote themselves to the messages they carry within them and their businesses as a vehicle for their gifts, talents, and meaning in the world.
It’s non-linear. It’s fluid. It’s imperfect, messy, and meandering all at once. It’s deep and meaningful. It’s an invitation to play outside the known systems and lines. To create a thriving business that you love. Her Way. Your way.
☽ Monthly themes ☽ Weekly live & recorded calls
☽ 1:1 time with Vienda within-group calls
☽ 1:1 partnerships & collaborations ☽ Monthly guest teachers ☽Online community
☽ AFFLUENT — Money mindset, management, and manifestation for women. Value: £100 ☽ SOVEREIGN — Clear your patterns, limiting beliefs, and emotional blocks in minutes. Value: £50
The evolution of the 7-month program will be guided by the group, where we will choose monthly topics together based on current needs, challenges, and circumstances. This is an intuitively led, heart-focused, trust-guided, intentional, and feminine approach to a long-term women’s business cocoon to support you in growing, evolving, and thriving into your fullest potential.
The cocoon will run for 7 months with 3-months on, across May, June, and July; one month off for integration in August; and 3 months back on across September, October, November.
Before taking HER WAY I felt as if I was swimming in air. I had a bucket full of dreams, ideas, and hopes, and it felt all too good and crazy to come true. After HER WAY, I feel like my aspirations and ideas are very much possible and needed in this world. I feel self-confident about my ideas and ready to take action. My favourite part was the weekly Live calls. The energy and learnings each week were huge. My biggest takeaway was that each person’s expression of their uniqueness is worthwhile and valuable for our world. Related to that, I took away that people are merely the channels of the bigger messages of the universe, which makes business ideas so much more meaningful to me now.
I loved learning that it is ok to not follow strategies and to go with what my inner voice or intuition tells me, even if I don’t see the whole plan and the process throughout the end until the outcome. And also, the idea of handing things over to God/ the Universe, etc. It was really great to have this different perspective, and I loved being a part of this program.
The moment you said that you do not think we always need degrees for a certain type of work (a few exceptions of course) and that self-study combined with talent can be enough to create amazing outcomes for clients. I needed to hear that so badly, as I was a full-time doubter – always telling myself I cannot do this or that before I studied it. I loved the listening partnerships! It was so amazing to connect with a person I barely knew on a deep level right away. But my most favourite part was INSTINCT, as this course opened my eyes!!! I found my true strengths and for the first time ever, I have been honest with myself. I know now what I really enjoy doing and can finally build a business around it. I already received two inquiries in the last week since setting up a new IG account – and I take it as a sign that I am in my element now.
I was so impressed at what a rich resource was created here. The summary notes from the calls are absolutely packed with such clear wisdom and insight and it’s all incredibly useful and applicable. My biggest takeaway or ‘aha’ moment was that it can be easy, and feel good, and it can look different for everyone, and I can trust that I know what’s best for my business at every level. Following the course was easy and simple. The content shared will add value to my life and business for years to come. The impact is enormous!
Before HER WAY I felt as if I needed to have certain goals completed to a very high standard before I could launch my business model. Now, I have a better understanding that entrepreneurship is a process and that my product will develop as I grow. I pivoted to focus on the essentials so that I can launch sooner. The 80/20 rule was revelatory and I already see it taking shape in my work. I manage staff and sometimes things don’t go as planned and I don’t want individuals to be hurt. If I conceptualize the universe as being in charge, I can see past the immediate situation. I can think in terms of the universe having a greater plan for all of us.
Thank you for creating HER WAY. It has been an incredible month for me and the people you attracted are wonderful, loving, warm-hearted, kind, inspirational, powerful women. All a reflection of you. I talked with other women of the group that we never have experienced such an uplifting and supportive group of women before. I am so so grateful to myself that I followed my intuitive feeling to take this course even if it felt silly at that moment – I don’t even have a business but still investe in bthis usiness training. Lol. It gave me so much value and I feel once I figure out my message I know how to proceed from there.
Honestly, this course has taken me to some unexpected places. I signed up for it because I wanted to find some flow and ease in my work and to find “my way” of integrating all my interests and careers somehow. But some questions triggered me to go much deeper into myself and led to quite a deep, heavy inner work. Frankly, I found this quite exhausting, which was one of the reasons why I stayed mostly on the sidelines. But I also found it very exciting to see what came through from all the deep stuff! (More on that maybe someday 😉) Now I feel I have released so much burden and I can finally start to feel the flow and momentum of life. I also start to get a glimpse of what the integration in “my way” might look like. And above all, I feel I now have the necessary tools to navigate the changes that are coming into my business. So thank you 🙏
I’ve never been in a group before where I’ve felt this kind of energy from the group. I’ve been in other group programs and they have been nothing in comparison to this energy that I felt from HER WAY. I felt it was a reflection of your energy Vienda, that natural, beautiful energy that you have. What I loved about the calls was that they didn’t feel scripted or rigid. They felt like you were just sharing your stories and it felt amazing to be a part of and witness that energy. I’m so so happy that I was part of this group and was able to dip into this energy and also contribute to it. It was really an amazing experience and I just wanted to tell you thank you for offering this opportunity to connect to so many incredible women that you have attracted into your own field. Just: thank you.
We are sitting on my sofa in Brighton. It’s autumn, the leaves are turning crispier and we are playing @werenotreallystrangers when I pick the card that reads “What about me intrigues you?” I turn to her, curious about what she will say. She thinks for a moment and replied “How you run a business and stay so gentle and feminine. How do you do it?” “I have no idea…” I respond… “I’m not sure what you mean?”
Anna is a past client turned-friend and also my trusted business advisor. “The way that you run your business is not taught… Trust-led, heart-led, intuitive, present, intentional.” She answers thoughtfully. “How do you do it?” I have to think about it. I don’t have a roadmap or a blueprint or a concise linear answer. It’s more of a feeling that runs through my body that I allow to guide me.
Slowly I reply.
“It’s kind of simple, really. I have five specific guiding points that drive my business. They are:
Creativity. My work has to be a creative outlet for me. I need to let the energy flow through me for my work to feel meaningful and worthwhile to me.
Expressive. My work has to act as an extension of who I am. It is through the integrity of authentic self-expression that I connect to my potential clients and audience.
Channel. I view my work to be a channel for the messages that run through me. I am ever-evolving, learning, growing and so my work is a platform for me to share that journey with my community.
Value and money. The money I make is an indicator of the value I give. It’s not about trading time and energy for money but rather value. When something provides high value I am highly renumerated for it.
Ease. I know I’m going in the right direction when there are grace and ease. The moment I feel pushed, contracted or constricted, or tense in some way, I pull back. I’m always following this sense of fluidity and ease and guidance on what my strategy and path are.
And to make those five guiding points work I have two commitments:
Show up to my work every day. It doesn’t matter what it is. It can be as mundane as replying to emails or as exciting as working on a new project. The point is that I show up every single day and meet my work right where it is. I am devoted to the act of being here and offering myself to be the vehicle through which the work comes.
Tune in and listen. Everything I do is somehow guided by something bigger and wiser than me. Whenever I am unsure of what my next step is, I stop, tune in, and listen. This means large parts of my work actually looks like me sitting quietly, or walking, or dancing, or focusing on something else until I moved forward into inspired action.
Does that make sense?”
“It does…” she replied, “but no-on teaches exactly how this works. Maybe you should create a course on it.” We laugh and carry on with our game.
Several months later, Anna calls me from France. “I would really like it if you taught how you run your business.” I smile. “I’ll do it. But you have to tell me exactly what you want me to teach.”
Within a few weeks, I received more signs. Messages that read things like…
Witnessing how you lead your life and business is always a great reminder that things can be done differently. Thanks for sharing so much with us!
I love how you use your intuition to guide your days. That you work with the energy of the seasons, days of the week, what your spirit calls you to do on each day. You are able to live with authenticity and be your true self. I’m sure there are days you have tasks you must do and perhaps don’t look forward to, or don’t have the energy for and have to power through. But overall it just seems like you’ve found a rhythm and a flow to your days that keeps you grounded, happy, and true to yourself. That’s what I’m seeking.
We want to learn how to build a business model similar to yours, energetically. Also, how do you discover your passion or your unique gifts in the world?