I love setting limitations for myself as it forces me to create amazingness out of what is at hand. It gets my creative juices flowing and teaches me that limitations are simply an illusion. This is where magic happens.
If you look at the history of the world, the greatest inventions, ideas and businesses burst forth from some kind of limitation be it a lack of something, not enough resources or a financial downturn. It creates the space for genius because we have to think outside of the usual parameters in order to create results.
The marvelous richness of human experience would lose something of rewarding joy if there were no limitations to overcome. The hilltop hour would not be half so wonderful if there were no dark valleys to traverse. | HELEN KELLER
Is that why twitter is so popular?….
Embracing the limitation can actually drive creativity … We need to first be limited in order to become limitless. | PHIL HANSEN
Limitations are bringing our curiosity back – curiosity about new possibilities that we hadn’t explored before. And these possibilities are shattering our previous beliefs of what is actually possible as we discover better alternatives.
When you think about why this is you can isolate the possible reasons. When someone possesses abundance they have less needs in general. Proportionate to this abundance, is the tendency to have less motivation and creativity to meet the remaining needs they have yet to gain. In a nutshell, they take their work for granted.
Instead of being unique problem solvers, they become participants in the status quo. You know the type “Just get it done and out the door.” That element of creative challenge to accomplish something usually isn’t there.
A person who possesses little tends to make good use of what they do have, and seeks to find new ways they can stretch it to accomplish more than what is expected. The creative challenge is paramount in exercising creativity to solve problems, and when that happens you tend to get something profoundly simple, yet simply profound.
There are those moments in the creative process when you’re brainstorming ideas and stumble upon that precious jewel of inspiration. Doing this — while being in the midst of scant resources and time — is unfortunately becoming more rare as our industry moves at light speed into the digital realm. It can be done and it doesn’t take unlimited resources, it takes unlimited creativity and proves once again that necessity is indeed the mother of invention.
Thus we should embrace the challenge of having minimal time or no budget. These types of restrictive perimeters are what you can capitalize on in your own work flow. View them as an opportunity rather than a problem and you’ll marvel at the brilliant ideas birthed from limitation.

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