hard launching absolutely nothing

currently under construction + identity thrifting + lions gate birthday incoming 🦁

AUG 02, 2026

my latest kismet book treasure

Unusual winds and relentless rain have settled over Indonesia, the sprawling archipelago of more than seventeen thousand islands that stretch across the equator that, for the past six months I have called home. Even here, where the jungle still swallows buildings whole and the ocean dictates the rhythm of each day, the signs of climate change are impossible to ignore.

In thirteen days, this chapter will become part of my past. Another version of my life folded away, another home that will soon exist in memory. 

If you’ve been reading my writing for a while, you’ll know that this past year has been defined by one recurring theme: not knowing. I’ve shared about how foggy this season of my life has felt. The path ahead, the next iteration of my work and of myself, has refused to reveal itself in the neat, crystalline way I so often wish it would. 

Change has always been a constant in my life. We are all evolving all of the time whether we notice it or not. But I don’t think I’ve ever experienced such a prolonged period of standing on the edge of something I can feel so deeply without yet being able to fully see it. It has felt at once incredibly significant and intangible, as though I’m living inside something that is reshaping my entire life while, from the outside, it looks like almost nothing is happening at all.

Judging by the emails you send me and the conversations I find myself having almost daily, I know I’m far from alone in this. So many of you are living inside your own version of this in-between, questioning. Clear, unclear, right, or wrong, trying to make sense of the uncertainty. I keep returning to it because it makes the process of becoming something new a shared experience.

At first, I resisted this season completely. Like most things that arrive uninvited, my instinct was to escape it, to solve it, to move through it as quickly as possible so I could get back to feeling certain again. But somewhere over the past year, the place that once felt so awful has slowly become… not comfortable exactly, but familiar. I’ve spent so long in this underground season that it no longer feels like somewhere I’m trapped, but like I’m being prepared. I have stopped demanding to know exactly when I’ll emerge and where I am going. I (impatiently) trust that I am exactly where I need to be right now.

I can’t help but feel that this is one of the defining invitations of our time. We are being reminded to stop producing packaged versions of ourselves, to stop optimising every part of our lives and to become more deeply ourselves in the actual living of life. To enjoy where we are while we’re still messy, uncertain, changing our minds and becoming. To return to life as it is really is.

Over the years I’ve come to trust that our individual lives are often little microcosms of broader cultural shifts. We don’t all experience the same thing at the same time, but there are seasons where enough of us find ourselves asking the same questions that it begins to feel less like coincidence and more like a real movement taking place beneath the surface.

What I also notice is that so many people are responding to this season by making themselves smaller. As though uncertainty is asking them to quieten down, want less, risk less, become less visible, less ambitious and less expressive until the answers eventually arrive. 

While I do think we’re collectively being invited to loosen our grip on consumption, on external validation, on endlessly chasing more things, more status and more proof that we’re doing life correctly, I don’t think that invitation is asking us to become less. If anything, I think it’s asking us to strip away the layers that were never really us in the first place so that more of our essence has room to breathe. There is a difference between consuming less and becoming less. There is a difference between simplifying your life and shrinking yourself to fit inside it.

The universe never stops expanding. Everything in the natural world is in relationship with expansion, not as an endless pursuit of accumulation, but as an expression of life itself. I can’t help but think that we are, too.

Whenever I see people online insisting that you must know exactly where you’re heading, have a crystal clear vision for your future, a five-year plan, and should map out every step between where you are and where you want to be to get anywhere, I shake my head. I don’t think life works quite so neatly. It never has for me, anyway.

The only way we truly create a life that is different from the one we’ve already lived is if we allow it to reveal itself to us as we’re existing in it. Evolution isn’t something we can pre-plan because every experience changes us, and each version of ourselves makes different decisions than the one before. The woman writing this today would make choices that the woman I was three years ago couldn’t imagine making, because she hadn’t lived as much life yet.

I’ve been sitting with a question in my journal for a week now: Who and how am I being when I’m unmistakably myself?

Every time I have attempted to answer it, my words feel strangely incomplete. They skim around the edges of something I cannot capture. I can describe qualities, values and characteristics, but none of them quite reach the essence of what I’m trying to articulate. I realised that, like with many things, ‘who I am’ cannot be designed but rather needs to be lived and breathed into existence day by day. By showing up, by trying on different versions of self, by connecting with my inner child, by destroying old identities that have acted as protection and letting myself be raw and naked and in the void for extended periods, as uncomfortable and unsafe as that feels.

I’ve been reading about this idea recently that we don’t have one fixed identity, but countless identities already living within us, waiting for an invitation to be expressed. Another one of my kismet book finds: “an investigation into the occult, the paranormal and the supernatural” by Colin Wilson.

Not identities that are fabricated but real aspects of ourselves that we’ve either cultivated or neglected over the course of our lives. Somewhere along the way we convince ourselves that we are one thing. The quiet one. The responsible one. The anxious one. The successful one. The creative one. The sexy one. The ugly one. The fit one. The lazy one. They begin as descriptions that then harden into identities. We stop saying, I feel anxious today, and instead begin saying, I am an anxious person

We stop noticing that we’ve been playing a particular role and begin believing that we are the role itself. We rehearse these identities so many times that we begin to eblieve that is who we are now.

Children don’t have this problem. One moment they’re an explorer, the next they’re a dragon, then a teacher, then a pirate, then they’re drawing in the corner. They move so fluidly between ways of being because they haven’t learnt to choose one version of themselves and remain stuck in it forever. Which makes me think that this internal pivot is less about becoming someone new and more about remembering that I have access to far more of myself than I have allowed. 

I’ve started thinking about these identities almost as different levels of expression of ourselves. Some identities keep us operating within the boundaries of who we’ve always believed ourselves to be. Then some identities call us into a fuller expression of ourselves. More courage. More creativity. More openness. More play. More generosity. More leadership. More love.

There are versions of me that keep me small because they were created to keep me safe. They learnt to anticipate disappointment, to seek approval, to stay quiet, to avoid taking up too much space. I don’t judge them because they did exactly what they were created to do. But there are other parts of me too. Parts that feel expansive, creative, generous, deeply trusting of life. I’m learning to let those new parts of myself to lead.

This conversation has been occupying so much of my thinking lately that it has found its way into my journal, into my client sessions, into conversations with friends, and into a new video I filmed. It’s part diary, part Q&A and part exploration of what it really looks like to shift identity from the inside out. A lot of the questions you sent in circled around business, money and creating work that feels deeply aligned.

watch the full video here

video timestamps so you can see where you want to go:


0:00 Hi, I’m Vienda — properly introducing myself for the first time

0:26 Tuesday 6:45 am — let’s spend the day together

0:55 Ten years as a psychology-educated mentor for women

1:50 Getting dressed, coffee, morning walk

2:40 Life has been asking me to do things differently

4:10 Answering your Q&A questions — the real question beneath them all

5:41 The question is never “how” — it’s “who do I need to become” & COWORK

6:41 After the hairdresser — little crush confession

7:16 Wednesday morning — I love slow mornings but hate up and out

8:09 The questions you sent in are really about identity shift

8:56 What do I miss most after six months in Bali?

9:19 Bali as an adult playground — and what I’m ready for next

10:56 If I knew I couldn’t fail — my secret childhood dream

12:43 Why identity shift is the answer to every question

13:30 You cannot think your way into a new identity

14:30 The three pillars: environment, body, self-talk

17:05 Q&A: How do you create a life of freedom?

17:23 Freedom as an identity decision before a practical one

18:20 Q&A: Where is the line between surrender and avoidance?

19:25 You do your 50% — then take your hands off

20:46 Q&A: My relationship with money

21:08 Why I think the stock market is ridiculous

22:11 Money as a sacred and beautiful resource

22:58 Coming soon — my Affluence course

23:49 My income sources: clients, courses, sponsorships, investments

24:13 Wrapping up — next video will be from Europe

This is particularly timely because applications for the next round of my live group mentorship, COWORK, opened yesterday. We’ll spend two months together not just talking about strategy, marketing and building a business that supports your life, but exploring the identity that is required to build it. Because in my experience, your business can only ever grow to the extent that you’re willing to grow alongside it. The practical and the personal have never felt separate to me, and COWORK has become the place where those two worlds get to meet. Applications are now open for our September cohort.

more on COWORK here

Next Saturday is my birthday, which makes me a Lion’s Gate1 baby. 🦁 Rawr. 

Birthday month has officially commenced, and after spending so much of this past year learning how to receive, rest, soften and celebrate the ordinary moments, I’ve decided to be very, very generous with myself this year. So far I have: made my inner child a crystal necklace, bought myself a sorbet lemon linen mini-dress and a pair of gold-and-pearl heart earrings, and booked myself a 3-hour massage experience.

If you’d like to celebrate with me too, I’d love to invite you to become a paid subscriber. As a little birthday gift from me to you, I’m running my biggest subscription sale ever for the whole of August. Annual memberships are 70% off, which means they drop from $50 to just $15 for the entire year (!!).

celebrate with me

If my writing has ever made you feel a little less alone, helped you make sense of a season of your life, or simply become a comforting weekend ritual, becoming a paid subscriber is one of the most meaningful ways you can support my work. You’ll also unlock the full archive of essays, including the more personal, vulnerable pieces that I keep tucked away behind the paywall.

Thank you for reading, for replying, for sharing your own stories with me and for letting me do this strange, beautiful little job of writing letters to the internet.

See you soon. 💋

1

The Lion’s Gate portal opens as the Earth, the star Sirius, and the Sun move into complete alignment with the pyramids of Giza (Egypt). The powerful peak occurs on August 8 (8/8) and is considered one of the most ideal times of year to harness good luck.