Category: digital business

  • how writing has changed my life

    this morning, a practice, and ten years of writing myself into a life

    JUN 27, 2026

    The first sound I hear as I slowly become conscious is a single, long, clear, high-pitched whistle. My sleep-filled eyes are still firmly shut beneath the silk eye mask I am addicted to. I listen for another whistle, which comes after a few moments, and try to decide whether to urge myself back to sleep. Too quickly, my mind whirrs into action — it’s chatty this morning — and I slip my mask up on my forehead. I blink my eyes open and see that it is still dark. Too early, it’s too early, I think to myself, but it’s too late, the bird already woke me. I close my eyes again and pull my mask back down to lull myself into a half-sleep, and immediately the muezzin begin their melodic, flowing adhan for Fajr, the dawn prayer. It is 5 am.

    I let my thoughts play out for a little while, letting them conclude their twisted, menacing patterns from yesterday, when I had resolved to start telling a new story about something I had been irritating myself with lately. This is something I return to often: the understanding that stories are not just the way we describe our lives, but the way we experience them.

    𓂃 𓈒𓏸 𓇼

    In many of the oldest traditions, before the written word, before the self-help industry, before the modern understanding of the psyche, stories were understood to be living things. Not passive containers for information, but active forces. They shaped the people who carried them. They determined what was seen and what was missed, what was possible and what was invisible, who a woman understood herself to be and what she understood herself to be capable of.

    Those who held this knowledge — the storytellers, the healers, the ones who tended the old ways in community — understood that one of the most powerful things you could do for another person was help her examine the stories she was living inside. Help her hold them up to the light. Turn them around in her hands. See them as stories, as constructions, as inherited shapes, rather than as the unquestionable fabric of reality.

    Because once you can see a story as a story, it loses its totalising power. It becomes something you are carrying rather than something you are. And anything you are carrying, you can choose to put down.

    I have been putting stories down and picking up new ones my whole adult life. Writing is how I do it.

    𓂃 𓈒𓏸 𓇼

    As the mercurial sky changes from black to grey, I pull myself to the edge of the bed and swing my sleepy feet to touch the floor. A fluid rush of morning movements follows: pull the heavy curtain back, pad to the bathroom, use the toilet, scrape my tongue. A little more awake, I go to the kitchen, pour spring water into the kettle, turn it on, put some loose dried hibiscus in a cup, and fill it with steaming water. Bringing my cup back to bed, I shake out ashwagandha, multivitamins and mineral tablets, while the flowers infuse, releasing their tart, floral scent. 

    I need to get one more thing before I can settle back under the warm covers. My laptop. I had promised myself a writing day today. It is Saturday morning.

    The first time I started writing was as a child. I was a dreamer, a skinny little thing, not athletic or strong, always curled up in some chair or corner deep inside my imagination, courtesy of a book. So captivated by stories, I tried to write my own. Tiny storybooks that never quite matched my ambitions.

    Later, when I was 7 or 8, I was gifted my first journal with a lock and key from my stepfather. Suspicious of his incentives, a man who never gave much from his heart, I wrote the most banal details of my days in it: what I did, what I ate. One night, when he thought I was asleep, I spied him reading it by the light of the moon through the window. It was then that I understood words could hold power. Power that had to be wielded with care.

    After that, for many years, my writing was mostly performative: school projects, letters to my grandparents, whatever was required. It wasn’t until I was 17 and had moved out of home that I started writing for myself again.

    𓂃 𓈒𓏸 𓇼

    writing to process

    The first kind of writing I did consistently was journaling. Not as a self-improvement practice, but as a way to discharge emotional stress from my body, through words, without filtering myself. Over the years, I have often shared my love for it, and I get so many questions about how to do it “right.”

    Because it is such a private and individual practice, I thought it might be helpful to show you what it looks like for me. When you trust the process, it takes you exactly where you need to go.

    I usually begin by describing the texture of my day. How do I feel, right now, in this moment? What themes have been present, or cycling around my mind? Then I move toward whatever has felt activated or uncomfortable. Lately, a frustration at not feeling seen or recognised for my writing and creativity as much as I’d like to be. I write about what that feels like in my body, and often end up somewhere in childhood: I was small, shy, soft-spoken, and I often felt steamrolled when I shared an idea. Like there just wasn’t room for me. Then I ask myself whether that is still true, and why I feel activated now.

    There is obviously a childhood wound there. But the adult version of me has some agency over it. So perhaps I am not even fully recognising myself.

    Which leads me to what I actually need: to value my own work, my own time, my writing and creativity, more completely. The moment I decide my work is valuable and act accordingly is the moment other people begin to recognise it too.

    That is how you move from complaining about your day to finding a root and working through the emotions that are keeping you stuck. Not every journaling session flows like this. Sometimes I write “I don’t know!!!” over and over again, which is sometimes exactly what I need.

    𓂃 𓈒𓏸 𓇼

    rewriting reality

    The other writing I did for myself was to rewrite my story.

    To move forward with a real foundation, you have to be able to stand and deliver the story of your own life. Not just know it, but tell it with self-respect and accountability. Tell it with the self-forgiveness you deserve as an inherently innocent and valuable person. And also with honesty about the role you played in your own pain and suffering, and sometimes in that of others. The story has to feel accurate enough to land as a truth in your body.

    Until you can do all of that, something keeps snagging. You will keep being called back to the same material, gently or not so gently, until you have moved through it. It is a lot of work. Some people have far more of it to do because their lives have been objectively harder. That is just the reality. But the steps are the same.

    𓂃 𓈒𓏸 𓇼

    My hibiscus tea has run dry, and the sun is glinting between the bamboo fencing and the palm fronds outside. I get up, roll out my yoga mat with every intention to stretch on it and go to the kitchen to heat more water. There’s a single drip coffee filter filled with local Arabica grounds waiting in the drawer, one I’d been saving for this morning. I hook the arms over my mug, bloom the grounds for twenty seconds, then pour three slow rounds of hot water through until the cup is full. I taste it and add a splash of milk. The coffee, my laptop, and I pile back into bed together. The yoga mat forgotten and ignored.

    𓂃 𓈒𓏸 𓇼

    from private to public

    The first public writing I did was an unglamorous but surprisingly popular version of a newsletter sent from a Hotmail account in the early 2010s. I wrote about that here:

    how to write

    everything I know about writing I learned from other writers and from writing for hundreds of hours. Here are 10 tips that have helped me become a better writer.

    Read full story

    Those emails became a blog. I spent a year writing truly awful posts that I’m fairly certain no one read before I started to find my voice and style. Then the blog began to be found. By strangers around the world who left comments and sent emails in response to what I had written. Without fully understanding what was happening, my writing was compounding into a personal brand, which became a business, which started generating money.

    Writing is not just expression when it is done consistently in public. It becomes something others can orient around. A lighthouse that draws attention, slowly builds an audience, and opens into opportunity. Something that I built a life on.

    The first line, when you get it right, immediately sets the tone. It tells the reader not just what they are reading, but what kind of world they are entering, what kind of attention is being asked of them, what kind of relationship is being formed. People don’t just follow information. They follow energy, honesty, taste, tone, and a sense that there is someone out there like them.

    When I started, I was trying to make sense of my own thoughts, in public. I was trying to find ways to think and connect that felt true to me. That honesty, repeated over time, became something other people could recognise themselves in. Writing turned from private practice into a shared space, and eventually, into a body of work.

    𓂃 𓈒𓏸 𓇼

    writing as a tool for life

    going pro is a writing course for women who want to use a newsletter or Substack as a marketing tool, for those who already have something to say and want to learn how to say it in a way that builds an audience and brings in clients.

    It grew out of The Art of Noticing, a live creative writing course I ran four times across two years. What I kept noticing in each cohort was that many of the women didn’t just want to write. They wanted their writing to do something. They were building businesses, developing a body of work, and becoming known for something.

    going pro is the next step: writing that builds a brand, an audience, and a business.

    applications close friday july 10

    𓂃 𓈒𓏸 𓇼

    The rumbling in my stomach reminds me it is now noon. Somewhere behind the bamboo fence, a neighbour has started up a saw blade, the sound needling through the wood and into my ears. I can’t tell if he just began or if I was too deep in the writing to hear it. My body has that sticky, heavy feeling that comes from too much time in the same position. The laptop is warm. I close it and get on with the rest of my day.

  • how I get psychological relief from being addicted to my phone

    I found a way to make my life so much more interesting

    JUN 06, 2026

    sleepy morning face

    I am getting ready to go to the birthday dinner of the Playboy model who is my neighbour. I’ve neatly wrapped a set of three handprinted cosmetic bags in various sizes in brown paper tied with cotton string, decorated with fresh flowers. Far too organic for her tastes, I’m sure, but she wants me there and I feel obliged due to the proximity of our unlikely friendship. The dinner starts at 8 which my Californian habit to stop eating before 7 baulks at yet here I am.

    The evening is warm, but on the back of the taxi-bike later it will be cool so I put a light grey velvet jacket to the side and look at my bare face and the new bangs I cut on the full moon in Sagittarius as some kind of sign to myself that I was ready for something. Exactly what I don’t know, but there’s a feeling in my chest that at any moment my life is about to take a brand new trajectory, unknown even to myself. There’s a taste of sweet grass meadows, wildflowers on cliffs overlooking a wild ocean, ylang ylang in my mouth whenever I get this sense that my world is about to shift on its axis. Maybe tonight needs something more on my face to face the parallel universe I am about to enter.

    Inside a small pouch, I find a brown felt-tip eyeliner and sweep it from the side of my right eye out into a tiny wing. I look back, pleased with the effect and repeat on the other eye. I curl my eyelashes but leave them bare and glide a thick coat of raspberry-coloured lipstick onto my lips that I press my fingers into to blend. I wipe the residue onto my cheeks. It’s funny how makeup instantly gives you that “I’ve just had hot sex’ look. Maybe that’s the point of it. I slip into a soft black silk mini slip that I thrifted in NYC last summer and slide on black leather sandals that are handmade in Bali and feel like a cloud on my feet. My small brown grass-woven handbag from South Africa fits my purse phone and keys.

    Bali is weird because there’s an entire fake world being built up alongside a very natural organic world and the contrast is so extreme that it feels like living in parallel worlds. I slip in and out between the two, though mostly am in one more than the other because by nature I’m more naturally oriented. The stronger the AI maxxing superficial plastic universe grows the more I want to retreat from it because it makes me feel unwell. Everything is transactional and has lost its authenticity and creativity, everyone speaks the same, looks the same, thinks the same and there are no individual ideas left in that universe. It seems like a compressed way to live, to have to fit into these tiny boxes. I feels dangerous and scary. 

    But it makes me so happy because I know where I belong. I know how to participate in the world. The only way to participate in the world is to opt out of everything that destroys the essence of life. You might be wondering what all this has to do with the title: how I get psychological relief from being addicted to my phone. 

    I’m getting there now, I promise. Being on my phone feels like the plastic world. Being off my phone feels like the natural world I want to participate in. All this is to illustrate the great divide that is happening and the choices we get to make every day. We know by now what being chronically online is doing to our brains. It’s not good.

    Study after study links excessive phone use with poorer attention, disrupted sleep, higher levels of anxiety, depression and stress, increased feelings of loneliness, and a reduced capacity to tolerate boredom or focus deeply on a single task. Researchers have found that the more compulsively we reach for our phones, the more fragmented our attention becomes, the more difficult it is to enter states of flow, and the harder it becomes to distinguish genuine desire from algorithmically engineered distraction.

    We are becoming accustomed to living in a state of perpetual interruption. Our minds rarely get the opportunity to wander, reflect, synthesise, imagine, or simply be. Our phones offer a constant escape hatch from discomfort, uncertainty, loneliness, grief, boredom, confusion, anticipation, and waiting. Every feeling can be immediately soothed with a scroll.

    The problem is that many of the capacities required for a meaningful life are built in exactly those spaces we are now avoiding. Creativity requires boredom. Intuition requires silence. Self-awareness requires reflection. Original thought requires enough distance from the crowd to hear yourself think.


    AD BREAK: Hi! This is a short break to let you know that my next course GOING PRO: a live six-week writing course for women who want to use a newsletter or substack as a functional brand-building tool, is now open for application. GOING PRO is for you if you have something to say and want to learn how to say it in a way that grows an audience and brings income. Limited to 10 spaces. 

    Learn more and apply for GOING PRO here.


    If I am going to be completely honest then I have to consider myself a phone addict. I grew up alongside the digital age and ended up embracing it. I have worked online my entire career, I use my phone to do most things that are life-admin and work-related. I have, at times, deleted all social media from my phone only to log on in Safari or be trapped by YouTube’s shorts. It’s clinical.

    I have tried so many ways to set a clear distinction between myself and my phone, but it exists almost like an invisible limb that I miss when it is not close by. I’ve always had all the notifications off except for phone calls and messages. I limit the apps on my phone to the bare minimum; the screen is set to grey-scale to make it less enticing and more boring. I have done everything on this list of ways to break up with your phone. Some of which work. Generally, my daily phone use hangs around the four-to-five-hour mark, which includes me using it for work, but it still feels like too much.

    To exercise this muscle as often as I can, I go without my phone. Going out without your phone is like not wearing underwear under your clothes. No one knows your secret. Unless you want them to. I have taken to going for walks without technology at the cost of beautiful moments that will never be shared.

    A few weeks ago I did exactly that but the truth is I wished I had my phone. A half moon and a rainbow hung in the sky on my sunset walk. Existing in the rare rectangular airspace that a camera could capture, I regretted not being able to steal that moment from the sky. I wept at the natural beauty of it. This one’s just for me, I whispered to myself. 

    I love taking beautiful pictures of things that I find beautiful. Is that I inherently bad? I don’t think so. It’s art. It’s presence. It’s being in the moment of beauty. It’s appreciation. So it’s less about the phone and more about the hold I let it have over me. It’s about how conscious I am with it, and with everything in my life. 

    Am I living in a sleep state or am I awake to it? Turns out it’s not really about the phone at all. It’s about me being present to my life. Every second of it. On and off screen. I notice that when I am truly present and on my phone, I can’t take it for long. It loses its draw when I’m not inside the dream-like hypnotic state with it. Consciousness amplifies the phone’s ugliness.

    We have been taught to approach addiction like a war. We try to remove the thing. Restrict it. Discipline ourselves into better behaviour. We create rules and boundaries and systems and then feel ashamed when we break them. I have never found shame to be particularly transformative.

    What I have found transformative is becoming genuinely interested in my own life again. There’s a concept in nutrition psychology termed ‘crowding out’ where you crowd out the bad eating habits with good habits. It’s the same in life. When life is so full of good things, the lifeless things lose meaning. What works is making my life more interesting than the addiction.

    The times when I forget my phone even exists are not the times when I have the most discipline. They are when life has completely captured my attention. When I am surrounded by people I adore. When I am learning something new, building something meaningful, falling in love, travelling, creating, hosting, rearranging my home, and reading books that alter my mind.

    In other words, when I am fully participating in my life.

    I think this is why the conversation around phones often feels incomplete. We spend so much time talking about what we need less of and almost no time talking about what we need more of. More beauty. More friendships. More creativity. More purpose. More embodiment. More connection. More meaning. More moments that remind us we are alive.

    Our phones are incredibly effective because they offer a diluted version of all of these things at once. Connection without vulnerability. Entertainment without effort. Novelty without risk. Validation without intimacy. But no amount of scrolling has ever left anyone feeling nourished. Only temporarily distracted.

    There are two apps (lol, I know, but they actually work for me!) that have helped me get back into my life more fully.

    One helps me practise holding more spaciousness in my mind so the phone slowly becomes less interesting by comparison, like it is no longer the most textured thing available to me in a given moment. The other interrupts the automatic reach, the muscle memory of picking it up and drifting into the same familiar loops of checking and refreshing and disappearing into apps I didn’t consciously choose to open.

    My point here is that it’s not about taking a binary approach to addiction. The part of us that is always looking for an escape doesn’t disappear, it just needs somewhere else to go, something else to work with, something more alive to connect to.

    The first is a meditation app called Waking Up. I used to meditate a lot and then last year, when my nervous system became too dysregulated to sustain it in the way I was used to, I gave myself a break and then needed something to help me find my way back. That’s when I discovered the Waking Up app, which is the most intelligent and non-performative introduction to meditation I have come across in over twenty years of practice. They were kind enough to offer me a free 30-day trial to share with you, so you can explore it for yourself if you want to. The daily meditations don’t “fix” anything as such, but they do create a kind of spaciousness in my mind that makes the pull of my phone noticeably weaker, because being with myself is something that I enjoy.

    The second is an app-blocking tool called Foqos. It’s free, and I have two simple settings that I’ve named “day” and “night”. I am literal when it comes to self-management. During the day, Substack and Instagram are blocked from 8am to 8pm, with two short ten-minute windows where I’m allowed to check in. At night, from 8pm to 8am, everything social, browsing, and work-related is blocked, which essentially turns my phone into something close to a dumb phone, except for clock, calls and messages.

    I try to keep a no-screens-after-8pm rule most nights, which I only really break it if I am watching a really good film, which is rare. Those evening hours have become some of the most important of my day, where I read, journal, and return to myself without interruption.

    That’s it. That is how I get psychological relief from being addicted to my phone. Not through force. Not through purity. Not through becoming someone who never reaches for it. Through small structures that make it easier to choose something else when I can feel myself drifting. Through practices that give my attention somewhere else to land. And through a fairly gentle acceptance that I am, and always will be, very human.

  • why not put on a show?

    the difference between being 33 and 44 is that it takes so much longer for my face to wake up in the morning (see video)

    MAY 15, 2026

    Clouds have blown over our ferns, frangipani and bromeliads in the garden. I have woken up and moved through my morning rituals: take retainers out, scrape tongue, drink water, meditate, make myself a matcha, drink it on the old wicker sofa on the balcony and think about what to have for breakfast while letting sunlight stream into my eyes. I order a breakfast bagel on my phone, return to the twilight of my room, get back into bed and pull my laptop onto my legs. They are stretched out in front of me while I lean against the soft pillows, thinking about what to write, how to begin, today.

    Writing, when it’s not boring, is dangerous. Writing is exposing ourselves. Our lives, our loves, our relationships, our despairs, worries and hopes. Good writing is dropping the wall in front of the heart and peeling back the scars, leaving the reader nodding, “me too”. More on that, soon, here.

    My writing has evolved and grown and changed in recent years, but one format I like coming back to is a simple email. That’s where I want to stay today. 

    I make my life transparent in these letters to you. Often with more ease than one would expect, but not always. I write candidly about the way I try to meet the gaps in my care as a child, I reveal aspects of my lifestyle that are often unmoored, and I wear my heart on my sleeve when it comes to my romances. I’m also particularly interested in the fascinating tension between destiny and free will, investigating how much of our lives and future we can consciously design. Somehow, all these topics weave together.

    Oh! It’s started raining! Perfect. Perfect start to the day, which I had planned to spend the first half of in bed writing. Nothing makes me happier than the sound of rain onto the terracotta clay tile roof above me while I write. 

    The rain lightens and a notification lights up my phone signalling that my breakfast bagel is here. I jump out of bed in my striped cotton hot pants and old Urban Outfitters t-shirt that I slept in and go to the front door, letting the drizzle softly cover me. The foster puppies are nipping at my ankles, and just as I open the garden door, the delivery guy pulls up on his scooter and hands me a cardboard box, before wizzing off again. The puppies have run off towards the kitchen willing me to give them breakfast but it’s not time yet. 

    I make my way back into bed with my hot bagel of eggs, melted cheese, soggy tomato, lettuce and crispy bacon, and eat half before returning to these words. The other half can be saved for lunchtime. The rain starts to press down harder again. I am dry and warm and happy.


    build your body of work with me

    Sometimes people ask what it takes to live the way I do, and beyond consistent courage and trying again and again and again, and trust in self and life, it’s something I’ve only been able to name recently: building a body of work. A way of moving through the world and giving back to it that is mine and only mine. 

    My friend Anne recently texted me, writing, “I loved what you wrote about adaptability and how we can flourish moving forward in ’futureproof your life’. I have journals full of concepts and connections, and I can finally see how they all weave together, and there’s a certain direction.” This is true for so many women. All our lives, unwittingly, there is a pull towards building this body of work. The niche is you. The audience is the people you love.

    I first tested out Practical Dreamer as a 1:1 experience for my private clients late last year, and when it sold out twice in a row, it was clear that this process was needed. I spent the first few months of this year refining it into a group programme: 

    practical dreamer: a three month mentorship for women ready to build their body of work: click here to learn more

    Over twelve weeks you will excavate what you know, clarify what you want to build, and make something real: a body of work that is owned entirely by you and offered generously to the world. You will leave with something to say and something to give.

    Access is only through application, and applications close at the end of May.

    PRACTICAL DREAMER ☁️


    I’d like to do another q&a with you! 

    Please bring all your burning or ordinary questions of any kind and enter them anonymously here. Hopefully it’ll be less dramatic than last time, where I could feel in my bones that something was wrong. I was so tender I cried during the q&a, and the next day my boyfriend abandoned me in nyc.

    ASK VIENDA ANYTHING 🦋


    Human beings have been dying into new identities for as long as human beings have existed. The difference now is that many people have built almost their entire sense of self around institutions that may not exist in the same way ten years from now. If the structures most people have built their identities around start disappearing, whether that’s because of AI, redundancy, motherhood, illness, divorce, burnout, heartbreak, relocation…


    The rain has stopped since I started writing an hour ago. The sun is spilling in from between the leaves that shade the entry to my chamber. Last week, the weather started becoming a little cooler, a little drier. I don’t have to shelter in the stale air-conditioning of my room in the middle of the day quite so much anymore.

    Even here, the seasons tell of change, of untold stories and unknown futures that lie ahead. I think about the question again. “What does it take to build a life that is truly, honestly who we are?” It takes love. Love for yourself, for your potential, for your desires. 

    One of the most painfully devastating things I see women do is pour their love into the potential of someone else, where it is taken for granted and wasted and squandered away because they do not love themselves. I’ve done it too. That’s how I know. Ultimately, the only person we owe that kind of investment into is ourselves. 

    It takes delusional dreaming and trying and failing and letting yourself be seen in process in public. It takes patience and presence and hope. It takes letting yourself be seen. Letting yourself be perceived and judged. And since we are doing it anyway, why not put on a show?

    WORK WITH ME

  • join the free 6-day clarity challenge

    join the free 6-day clarity challenge

    Hey!

    How are you? What’s new? What’s good in your world?

    The online community space is not yet a perfect, intuitive endeavour. Maybe it will never be, and maybe it shouldn’t be. That friction gets us to go outside and spend time with each other in the flesh, which is, of course, preferable, but sometimes (and in my experience) our people exist across oceans, so we have to make do with an imperfect, haphazard and hybrid form of connecting.

    Having said all that (said in my thoughts through my fingers, which really is a kind of telepathy imo), I want to invite you to join me for my 6-Day Clarity Challenge!

    The 6-Day Clarity Challenge

    NEXT LIVE ROUND: Thursday 26th to Tuesday 31st March 2026. Six days. One short audio per day. Exercises that are fun and move the compass.

    It’s free, it runs in a Telegram group, and it will not ask you to manifest anything on a vision board. 

    What it will do is help you get honest about what you want, understand what’s actually been getting in the way, and figure out what moving forward looks like for you specifically.

    This challenge is for you if you’ve ever thought:

    • “I feel so much indecision and uncertainty; I don’t know how to move forward.”
    • “I want to build a life that actually feels like mine.
    • “I’m at a major crossroads, and I’ve lost my sense of direction.”
    • “I’m craving connection with people who actually get it.”
    • “I know what I don’t want. I just can’t seem to figure out what I do.”

    Hundreds of people have already done it. Here’s what some of them said:

    “My new identity came to me SO clear and felt SO good.”

    “Identifying the limiting belief ‘I have to do it like everyone else’ and choosing a different story feels incredibly freeing.”

    “It’s nice to not be alone.”

    “I will join whatever community you create because I know it will be fostered in an energy of growth, acceptance, and soul.”

    “Having a group of like-minded people made me feel supported even though we were all working through different things.”

    “I’ve so enjoyed it. Thank you for being so generous with this.”

    What you’ll walk away with:

    A clearer picture of what you actually want and why you’ve been struggling to get there. An understanding of the patterns and stories that have been keeping you stuck. Real tools to move forward this week.

    NEXT LIVE ROUND: Thursday 26th to Tuesday 31st March 2026

    It’s free. It’s six days. And it might be exactly what you’ve been waiting for.


    I look forward to hanging out with you again soon!

    Love,

    Vienda

  • we are here, and we are living, and that is enough

    a letter from me to, you, like we used to do it. remember that? remember then? very 2020-esque (which feels like a century ago now)…

    MAR 19, 2026

    hello ོ☼𓂃

    It is nyepi today, for those who observe: the national day of silence. Which means the whole island has shut down and nothing is open and everything is silent and it’s literally the loveliest thing. It’s also new moon and the start of the astrological new year (the real new year imo), which all feels some kind of dialled-up level kismet.

    Life has been so… everything lately, that I don’t even know where to start. Maybe the best start is: we are here, and we are living, and that is enough.

    Since being fully revived from the depths of despair after the frickin’ snakebite of a year that was 2025, I am rekindling my mojo. Mojo! A word I scorn!

    The only time I didn’t work for myself was when I worked for a public speaker and author while I seceretly built on my business on company time who fancied himself Australia’s Seth Godin, which to be fair, he kind of was, bald egg-head and all (and, might I add, a very kind employer, probably as good as they come) who loved to talk about losing and finding one’s mojo which he obviously must have had plenty of experience with since he wrote an entire book about it.

    Anyway, I digress, here I am using the word because I can’t think of a better one.

    Other words might be: my enthusiasm, charm, joie de vivre, appeal for life. Anyway, I feel more alive now than I have in a very, very long time, and I am grateful. So damn grateful. Even grateful for the shitshow that went down. All of it is just so good and fine and perfect. 

    Amongst it all, I was reminded why I have devoted my entire life to learn about applying psychology, epigenetics, and the power of our consciousness to our everyday. We literally can change the entire trajectory of our lives by changing our minds. It’s wild. It’s so beautiful. What a gift. 

    I spent the past 6 months doing exactly that. Lots of unpeeling, facing uncomfortable truths and discipline were involved. I was hard and I did not enjoy it particularly, but it worked, and that’s all that matters.

    Back when I used to send these newsletters more like personal letters, I felt freer to include all of my invitations to my work more unprohibitively, but the last couple of years, that’s changed, and it’s… I don’t know… just felt different. But you know what? I am taking my power back.


    TWO INVITATIONS FOR YOU

    ONE

    If you’ve been feeling the pull to go deeper, to have someone genuinely in your corner as you navigate what’s next, April is a good time to work together.

    I’m offering a limited number of 1:1 mentoring packages this month at a special price. If we’ve worked together before, think of this as your next chapter. If we haven’t, this is a beautiful place to begin.

    The April Mentoring Package
    4 weekly 1:1 sessions
    Email support between calls
    A clear, focused approach to wherever you’re ready to move
    €550, for April only

    A few words from people I’ve had the privilege of working with:

    “At 59, I discovered it’s never too late to transform.” — Annelie
    “For the first time in a long time I felt the true potential of my business — and all of a sudden it felt EASY.” — Kate
    “After just one session, I felt a deep shift. Right after our call, I got an email from what turned out to be one of my biggest clients.” — Gina Marie
    “She helped me strip back the noise so I can see my essence more clearly. Before we started I felt drained, scattered and stretched thin. Now I feel so excited.” — Stephanie

    These spaces fill quickly. If you feel the yes, reply to this email and we’ll take it from there.

    email me


    TWO

    The Free 6-Day Clarity Challenge
    Thursday 26 — Tuesday 31 March

    This is the third time I’ve run this challenge, and each time it surprises me how much can shift in just six days. If you’ve been sitting with indecision, feeling like you’re at a crossroads, or simply craving a clearer sense of what you actually want, this was made for that.

    Each day you’ll receive a short audio lesson and a reflection exercise, delivered straight to your phone via Telegram. The community that forms around it is, genuinely, one of the best parts. Last time, 100 people joined us.

    What past participants have said:

    ‘Vienda’s reflections on stuckness were immediately helpful and deeply inspiring. The journaling exercises brought so much clarity, I’m already seeing things differently.”
    “I loved the first audio note so much I shared it with my partner straight away. The whole experience felt thoughtful, generous, and genuinely impactful.”
    “My biggest breakthrough was realising the new identity that’s been calling me. Through the journaling, it became so clear—and it felt really, really good.”
    “This challenge helped me see a limiting belief I didn’t even realise I was holding: that I have to do things like everyone else. Choosing a different story feels incredibly freeing.”

    It’s free. It starts in six days. It goes for six days. And it might be exactly what this season is asking for.

    join the clarity challenge


    Ok, back to story-time.

    Girls (and guys, yes, I need you too, especially you!) I went on a date last night! Then I accidentally friend-zoned him! I need input! Wait, this is where we paywall because we are not spilling secrets to the public anymore. Nope. No, we are not.

    continued here…

  • running a business as a type-b woman

    on building a financially stable, location-independent business with creativity, intuition, and a type-b personality

    JAN 29, 2026

    there’s a lot of fruit underneath the top layer of muesli, I swear

    TLDR: How I started building and running my own online business 13 years ago, when I realised it was the only career option for me, when I thought my type-b personality could never, ever run a business, but it turns out I actually, totally could, and can and do, which has turned into one of the greatest joys of my life.


    I am on my second masala chai. There is a giant bowl of mixed fruit in front of me, papaya, banana, pineapple, pomegranate seeds, with muesli and curd, that I will spend the next three to four hours luxuriously eating while I work. I love fruit. I have always loved fruit, but fruit in the tropics tastes inexplicably better. I do not know why this is true. I do not make the rules.

    It is Monday, and it is a workday. I have emails to write, marketing tasks to tend to, Zoom meetings to attend, and a private client session in the evening that was rescheduled from last week when the wifi went out for an entire day. Unreliable wifi is probably one of the highest stress factors of my very type-B, self-employed life.

    A year ago, I thought I would have my feet firmly planted in one place, building a life rooted in that place. And then life decided that this was not the life meant for me. Instead, I am in India, sitting in a cafe overlooking the Tungabhadra River in Hampi, the lost city of gods. I am slowly weaving my way south to go to an Ayurvedic retreat, the main reason I came to India.

    This makes it sound like I am a digital nomad, which I am absolutely not. I dislike the term and find most people who operate under it irritating. I am not here to optimise my lifestyle or collect experiences. I am a woman rebuilding her life after a total collapse in my personal world, and coming to India to nourish my body and my wavering spirit made more sense than sitting alone in a small apartment in the cold, battling the seasonal depression that inevitably appears when daylight hours shorten and temperatures drop below 16°C. It just happens that thirteen years ago, I had the very wise idea to build a business that was location independent, not because I wanted to be untethered, but because I wanted the security that comes from creating your own thing in an increasingly insecure world.

    What I am here for is time and space. The kind of time and space that healing and grief require, and that our modern Western world does not allow for. There, I had to keep going at a speed my soul could not keep pace with. Here, I can slow down enough for my body to match my internal rhythm, no longer flanked on all sides by the demand to do more, better, faster, harder. This is something I have struggled with my entire life, the inability or refusal to keep pace with a world I fundamentally do not want to participate in.

    Omg, cute! This little girl just came up to me and offered me sweets, and I thought she was trying to sell them to me, so I said “no, thank you”, and then her mother (?) told me it’s her birthday, and it’s tradition to give people sweets on your birthday, so of course I accepted. Her name is Amrita, and she’s turning 10. Happy birthday, Amrita!

    Which brings me, loosely, to my point. Given my sensitive personality and my inability to follow rules simply because they exist, it was always clear that the only way I would be able to function in society was by working for myself. I am a terrible employee. I cannot align myself with things I do not genuinely believe in. The lack of integrity causes physical pain in my body.

    But I am also the most type-b person. My business runs on intuition, pattern reading and vibes. I barely do spreadsheets, and I don’t have coherent systems of organisation. I am organised in a chaotic, beautiful, fluid way that makes sense only to me, and I am happy about that. I am consistently inconsistent, and also determined and disclplined but mostly just really devoted to creating a beautiful life through psychology and art and poetry and beauty and pragmatism. So when I decided I wanted to have my own business without having what I thought were necessary business skills, I thwarted myself. Until I decided to try anyway.

    Sorry for the randomness, but I’m having a bit of a stream-of-consciousness write-it-as-it-happens moment, which includes natural interruptions. I just went to use the bathroom and thought to remind anyone who is romanticising my life right now that while yes, everything can be and should be romanticised, everywhere you go, there are challenges. 

    India is not an easy place. Not in the way Paris is easy, which is where I was before I came here. Squat toilets are the norm, and while I genuinely love squatting as a bodily practice, cleanliness is not guaranteed. Comfort is inconsistent. Beds are often uncomfortable. Hotels and homestays receive excellent ratings for experiences that would be considered below average elsewhere. If your stomach is not accustomed to spice, every meal is a potential gamble. Wifi can be excellent or disappear entirely without warning, which is stressful when your work depends on it. None of this is a complaint. I am very happy to be here. The benefits outweigh the costs, for now. I simply want to be clear that no place is paradise by default. Any place can be paradise or hell depending on context, capacity, and timing.

    my current view (yes, those are banana palms)

    There’s this trend going around since the start of this year where people are sharing their 2016, which is cute, but the year that actually changed my life was 2013. I was living a version of my dream life, and had been burned exactly 0 times. I was made up of hope and optimism and maybe 1 single insecurity. That was the year I enrolled in an online business course and started my business, which very quickly grew into something capable of supporting both me and my distinctly non-traditional way of living.

    As a type-b woman, I am naturally curious, persistent, and an unconventional thinker who uses intuition as a strategy. Intuition does not give you the entire plan. It gives you the next right step. It often points toward a new direction long before the how becomes clear. In 2013, I kept receiving a very strong internal message that I needed help in the areas that did not come naturally to me. I did not need more creativity. I needed structure. BSchool gave me systems, language, and a framework sturdy enough to support my intuitive way of working without disregarding it.

    Looking back, I can see how an intuitive, type-b approach to business has shaped my personal brand, influenced what I create, and placed me in opportunities I was uniquely prepared for. It is only in retrospect that the path appears coherent. Intuition requires radical self-trust, but it is sustained by systems and processes. Thirteen years later, I still return to parts of that course when I need inspiration, grounding, or a strong backbone for my business. I watch a few videos, revisit an exercise, and remember what actually matters and what works for me.


    In two weeks, across three days from Tuesday, February 10th to Thursday, February 12th, the business course I did is running a free Dream Business Bootcamp. If you feel that internal nudge or a sense of curiosity, you can find more information here.

    What I know now, and did not know then, is that the question is rarely whether you are capable. It is whether you trust yourself enough and believe you can find a structure that can hold the way you already think, feel, and move through the world without asking you to become someone else. 

    Thirteen years ago, I did not suddenly become more linear or more traditionally business-minded. I learned how to let structures carry the weight so that I could do what I do best. If that resonates, the Dream Business Bootcamp is a fun place to begin.

    UK & EUROPE BASED FOLKS! Due to GDPR regulations, those of you in EEA (European Economic Area) countries need to actively consent to cookies and website trackers. You have to actively press the approval button that appears at the bottom of the B-School pages before opting in.


    i like the way the froth from the milk spilled over the top of the pitcher

    It is Wednesday, and it is another workday. I am sitting in a co-working office in Bangalore not far from the train station, where I arrived early this morning and will depart from later tonight as I continue moving south. The space is quiet and insulated, a small pocket of stillness, and a reprieve from the mass of people moving continuously outside.

    If I am being honest with myself, living and travelling this way was exhilarating a decade ago. Now, it feels different. Less romantic. Less novel. I notice my tolerance is lower, my body more discerning, my nervous system clearer about what it needs. I love that. I love seeing how I have changed, how my expectations and priorities have matured, how much more I value steadiness over stimulation. This trip has been clarifying. It is showing me how I want to orient my life and my business going forward around support, depth, and continuity.

    I am acutely aware of the privilege inherent in even being able to have these reflections. The privilege of time, of choice, of mobility, of financial resourcing. That privilege comes partly from circumstance and partly from years of intentional effort, from consciously designing a life that extends from who I actually am rather than who the world told me I should be. That kind of life does not happen accidentally. It requires courage. It requires risk. It requires a willingness to let things unfold differently than you imagined, and the capacity to stay present when they do.

    I have immense respect for anyone who chooses a path outside the status quo. Not because it is more virtuous, but because it demands a level of self-responsibility that most people are never taught how to hold. Building a life and a business that reflect your internal reality is not always comfortable, but it is honest. An honesty that compounds.

  • what it really takes

    wrapping up the wild donkey ride that was 2025 🫏

    DEC 24, 2025

    My final vlog of 2025: the last month in Paris, in all its unglamorous glory. Slow brunches and busy workdays, ethical fashion chats, pre-Christmas errands, a cold that took me out, and the quiet work of not turning difficulty into a victim story. I talk therapy (again), breakups, why we date our unresolved parental wounds, and what it actually takes to take responsibility for your life as a new year approaches. Also: three big losses, one major perspective shift, and the decision to leave Paris in search of sunlight.


    My apartment is set to a tropical 24°C, a decision I stand by morally. My weather app is teasing me with numbers between -1°C and 6°C, as if any of those are meaningfully different. The solstice slipped by quietly a few days ago, and with it, winter has officially arrived. I am hibernating through the final week of 2025, emerging only for strategic walks in glimpses of sunlight and friendship gatherings.

    It’s Christmas Eve. I’m in bed with my laptop balanced on my thighs. A fragile truce between closing the final loops and rest, peppermint tea stationed to my right as both beverage and emotional support. Outside, the last remaining leaves clinging to the final undecided tree outside my window have turned a dark, rain-soaked brown and are rustling in the wind.


    The past two months have been a slightly feral mix of redesigning, rebuilding and upgrading The Mentor Training. The kind of work that makes you forget what day it is, question your life choices, and then suddenly remember exactly why you started.

    This training was born in 2022, not from a slick business plan, but from something I couldn’t ignore. Client after client arrived in my world carrying quiet damage from experiences with people who called themselves coaches or mentors and had deep emotional influence without the responsibility or rigour to match it.

    Now entering our fourth year, the training has matured. The curriculum is stronger, the standards clearer, and the focus remains on ethical, relational, embodied mentoring — not performance, not charisma, not “personal brand,” but trust.

    On January 9th, 10th and 11th, we’re offering a free 3-day introduction, with enrolments opening for two weeks immediately after. If this speaks to you — or if someone immediately comes to mind — please register and share it.


    Thank you for being here with me and reading, watching, commenting and sharing your journey as we bumped along side each other through this year. This was my last note to you from me in 2025.

    I am taking January off from outward-facing work and this newsletter to replenish and rebuild after a year that took everything. If you’re a private client, you’ll see me in our video calls as usual.

    If you’re a free subscriber, starting next week you’ll meet one of my inspirations every Wednesday: on the list. In November, I started this gentle, playful interview series about what women I admire are tending to, dreaming of, and prioritising, one list at a time. It’s been such a joy introducing you to women who show that anything really is possible when you choose to trust yourself.

    If you’re a paid subscriber, you’ll continue to receive my most vulnerable writing: unfiltered, raw, honest stories and updates, as always. Essays I’m working on in my drafts include Bad Sex with Nice PeopleInside My Notes App, and My Year of Magical Thinking.

    If you’ve been thinking about becoming a paying subscriber, I’d be so grateful for your support. And there’s a little extra nudge: through the end of the year, I’m offering 25% off an annual subscription:

    get 25% off her way club

    See you next year!

    Vienda

  • practical dreamer

    DEC 03, 2025

    We were about to run the scene for the first time on the first day when I smelled it. A warm, unmistakable wave of alcohol came off her breath as she leaned in. I froze for half a second, confused. It was 10 a.m. on a Thursday. Was she drunk? 

    I pulled myself back into character because that’s what we were supposed to be doing: acting. I’d come to this six-week course specifically to shake loose my own edges a bit, to remember what it felt like to inhabit someone else’s skin on purpose. A small, secret hope tucked inside this decision, too: maybe this would reopen something creatively, or at least remind me that I am not just one self, stuck on one track.

    She was the kind of person you’d assume had everything under control. A known actor with a recent Netflix role, returning to her craft after time away. She carried what looked like a berry smoothie — dark purple, very wholesome — and sipped it throughout class. Except the smell told a different story. 

    After class, a friend picked me up to go to the beach. I tried to explain what had happened in that confused way you do when you’re still half convinced you imagined the whole thing. I didn’t say who she was. I just kept circling around the fact of it: “And it was ten in the morning!”

    Later that night, still unsettled, I drafted a short email to the head acting school teacher. Careful, almost apologetic. I wasn’t accusing her of anything; I just… didn’t know what to do with the information. I hit send, regretted being that earnest student who “brings things up,” and went to bed. By morning, I had a reply. It said I was making “very serious allegations,” which is the kind of phrase that makes you feel both scolded and slightly gaslit. I closed my laptop and told myself to drop it. Fine. Whatever. Maybe I was overreacting.

    Over the next six weeks, there was a pattern. She’d slip out “for a coffee” or “to use the bathroom” right before her turn to perform, and come back looser, warmer, more emotionally elastic. She could give these huge, convincing performances — crying, shouting, collapsing — but something about them felt off. And I kept thinking, in that uncomfortable way you think the thing you don’t want to think: Is she showing up to actual paid work like this? Is this just… normal?

    The part that really stayed with me was the recognition of the dynamic underneath it. The quiet splitting from oneself. The subtle, daily ways people disconnect just enough to get through whatever their life requires of them. 

    Not always with alcohol. Sometimes, with edibles. More often, it’s things like keeping yourself too busy to notice you’re unhappy, or telling yourself a story that makes a relationship seem “fine,” or eating in that way that feels like both comfort and punishment. 

    The constant hum of distraction, or getting very invested in “being productive,” or deciding that honesty is optional if it keeps things smooth. All the tiny, acceptable ways we avoid being fully present with our own lives.

    Most people live like this. It’s not a moral failing. It’s a lack of awareness. A kind of spiritual autopilot. Some people live inside the roles they inherited, and others rewrite the script. Some people pretend a life, and others create one. 

    And the latter — the creators — are the ones I think of as practical dreamers.

    A practical dreamer is someone who understands that dreaming without doing is self-indulgent and doing without dreaming is pointless. They are people who keep their heads in the clouds, yes, but with their feet solidly planted on the ground. They refuse to separate beauty from utility, vision from labour, desire from action. They inhabit both their aspirations and their realities with equal care, even when one terrifies them, and the other bores them.

    Now, in this cultural moment, the stakes are higher. So many people spend their days worried that AI will steal something essential from them: their jobs, their livelihoods, the delicate illusion that they are in control of anything at all. 

    It is possible, but only if you are passive.

    If you are operating on autopilot, if you are waiting for someone — a boss, a system, a timeline — to tell you what your life should look like. Because the only way to remain alive, relevant, and whole is to choose your life. To choose it in all its contradiction and uncertainty, in all its mess and joy. To embrace your interiority, your curiosity, your irrational impulses, your instincts, and your mistakes, and to act anyway. The only way to outperform a machine is to be aggressively human. 

    What is more human than to be the creator of your life? No machine can do that for you.

    Entrepreneurship is one way to be a creator. It is about asserting yourself in the world in alignment with what you know, with what you are capable of, with what only you can offer. Freelancers, mentors, portfolio careerists, boutique founders, artists who monetise their craft, consultants who build their own frameworks, all of these are entrepreneurs. All of these are people who refuse to wait for permission, who choose to generate value from their own skills, curiosities, and insights. 

    Entrepreneurship is spiritual because it forces you to confront yourself. It forces you to notice where you hide, where you lie, where you numb, and it asks you to act anyway. It forces you to take responsibility for the way you show up as a human, as someone whose labour is not just transactional but creative, generative, alive. It illuminates your weaknesses and strengths and asks you to work with them, to outsource, to collaborate, to ask for help, to become stronger in the ways that matter most.

    I am, by most definitions, the most unlikely entrepreneur. I do not follow trends. I do not invest in long-term content plans or rigid business strategies. I believe in changing my mind, repeatedly, until I find the approach that feels right for me. I believe in knowing myself deeply — Jungian style — so that when I claim my value in the world, it is not borrowed, copied, or acted, but entirely mine. 

    I believe in noticing what excites me, what makes my pulse quicken, what pulls me forward, and letting that guide me. I believe in trusting the process, even when certainty is impossible, because certainty is an illusion and clarity is built through iteration, through showing up, through experimentation. 

    I believe that the person you should always invest in most is yourself.

    My own life — the way I structure it, inhabit it, show up in it — is my most powerful client magnet. It demonstrates that a life built on curiosity, attention, intention and deliberate action works. That it is possible. That it is magnetic. It proves that what I teach is not theory; it is practice.

    Perhaps why Practical Dreamer sold out so, so quickly. So quickly, I opened up new spaces starting next year. And why many clients move on to rolling monthly mentoring programs, working together for six months to a year to build lives that are aligned, generative, and resonant. 

    For anyone new to my work, go here. Spaces are limited, and the first step is simply to reach out and start the conversation.

  • become a creator

    8/8 — the eighth rule of her way club (aka: how to change your life in 6-12 months)

    NOV 11, 2025

    The final of our 8 rules of her way club series. If you’re just joining, begin here:

    1/8 — deciding to play by your own rules
    2/8 — subtracting what doesn’t belong
    3/8 — the natural consequence: uncertainty
    interlude — her way deep rest
    4/8
     — trust yourself
    5/8 — inner life
    6/8 — outer life
    7/8 — life design
    8/8 — creator

    walking through the streets on errands yesterday

    Yellow-gold leaves fall like snow outside my window, drifting in gentle spirals before surrendering to the earth. Nature is shifting from outward display to inward repair, from the urgency of life to the humility of dying. Inside my body, a similar transition is underway. The lining of my womb is dissolving, shedding, releasing itself through me. There is a tenderness in this inner autumn; a sense of being thinned out, emptied, more bone than blossom.

    On days like this, I feel less like a creator and more like those leaves outside: untethered, weightless, caught in forces larger than myself. Creation feels distant, like a memory it has temporarily forgotten. 

    And yet… I know this perception is only half the truth. Because in the very same moment that life inside me is breaking down, life is also preparing to renew. What looks like loss is, in fact, nature reorganising itself. What feels like death is the unspoken prelude to emergence.

    This is the essential paradox of existence: two opposing truths held in one body, one moment, one heart. We are both the falling leaf and the seed beneath the soil. We are endings and beginnings, decay and future possibility, all at once. Maturity, real maturity, is learning to live inside that tension without collapsing into either. To honour the ache, and yet trust the regeneration.

    If you are anything like me — porous, perceptive, shaped by instinct and feeling — you have likely sensed a similar shedding on a global scale. Something in the ‘old world,’ the one many of us were taught to obey, is splitting at its seams. Systems that once seemed stable now reveal their fragility. Ideals we inherited are dissolving, and the scaffolding of what we were told to trust is quietly shaking itself apart.

    Which is why choosing to become a creator is so imperative right now. What is really happening is that humanity is quietly rearranging its resources. And you are a vital part of that.

    I don’t believe this is a collapse. I believe it is a rearrangement. A redistribution of attention, energy, power, possibility. Humanity is composting its outdated structures and beliefs, and whether you feel ready or not, you are part of that metamorphosis. 

    Which is why choosing to become a creator: not merely a consumer, observer, or critic, is not optional anymore. It is essential.

    Creation is a way of relating to life. A discipline of perception. A willingness to meet the world as an active participant rather than a passive witness. To create is to engage: with your thoughts, your desires, your environment, your body. 

    Every choice you make, every emotion you metabolise rather than outsource, every space you shape, every idea you dare to hold… these are acts of creation. Quiet ones, often unseen, but foundational.

    By this point in this 8-part series, you have already stripped away the noise. You have practised discernment. You have learned what no longer deserves your time, your energy, your belief. You have strengthened the inner ground that makes outer integrity possible. All of that was preparation for this final threshold: stepping into your life as a creator.

    Creation is not linear. It is cyclical, like the body, like the seasons, like breath itself. To create is to stay in conversation with who you are, who you are becoming, and the mystery that moves through and beyond both. You are never shaping your life alone. You are co-crafting it with uncertainty, with intuition, with timing, with forces that are ancient and wise and not always rational.

    Real creation asks something intimate and courageous of you: coherence. 

    The willingness to bring your inner life into alignment with your outer actions. The bravery to trust what you feel before you have proof. The devotion to act even when the path ahead remains partly obscured. Creation is less about control and more about participation. A dance between intention and surrender, vision and mystery, action and grace.

    We do not create because we are certain. We create because it is the only honest response to being alive.

    Being a creator begins with your personal ideal lifestyle. This is the first lens through which all your choices, projects, and decisions must pass. By now, you have an inkling of what that looks and feels like. 

    It is not just a set of routines; it is the container that supports your creativity, your energy, your relationships, and your work. It is a framework for how you move through your days and weeks, a blueprint for how you honour your body, your mind, and your desires. Before you make a decision that could impact your future, you consult with your ideal lifestyle. You ask yourself, “Does this align with the life I want to live? Does this support my growth, my energy, my joy?”

    Creation also requires radical responsibility. This is the part that most people resist. It is easier to blame circumstances, wait for permission, or hope that someone else will shape your life for you. But creators know that the only power they can fully claim is their own. You take responsibility for your mind, your body, and your environment. You choose your thoughts, you manage your energy, and you shape the spaces you inhabit. And you do it continuously, intentionally, with courage and curiosity.

    not linear at all…

    The path of a creator is not linear. 

    You will encounter problems. Infinite problems. But every problem is soluble, and each is an opportunity. Problems are the curriculum of your life. Solve the problem in front of you. Learn. Grow. Share your solution with others. Repeat. Life becomes an ongoing laboratory where progress and contribution converge. Happiness is a byproduct of solving meaningful problems. Joy arises when your skills meet a challenge, and your work serves something greater than yourself.

    Humans are tool builders. From the moment we learned to make fire, to the invention of the wheel, to the creation of the internet, we have transformed our environment through creativity. It is our most fundamental skill. And yet so many people never take the time to recognise that this skill extends to the life they live. 

    Becoming a creator is central to a good life, because it is through creation that you experience progress, purpose, and contribution. Every time you solve a problem for yourself or for others, you grow stronger, wiser, and more capable of tackling increasingly complex challenges.

    Being a creator is both intensely practical and deeply spiritual. You take the reins of your life, but you also recognise the presence of forces larger than yourself. There is a mystery, a flow, a life energy that cannot be forced, only leaned into. Creation is the dance of holding on and letting go. You set the stage, cultivate your resources, and take action, but you allow life to meet you halfway. There is grace in that surrender, and strength in that presence.

    To make this tangible, here is how I recommend stepping into creation:

    1. Start with lifestyle. Map out your ideal day, week, and month. Where do you want to spend your time? How do you want to feel? What relationships, work, and activities support that vision? Compare this to your current reality, and identify the gaps. Every adjustment, no matter how small, is a creative act.
    2. Shift your mind. Begin noticing the stories you tell yourself, the patterns that hold you back, and the beliefs that no longer serve you. Replace them with curiosity, experimentation, and a commitment to problem-solving.
    3. Take care of your body. Energy is the currency of creation. What you eat, how you move, how you rest—all of it matters. Creation requires vitality, not just motivation.
    4. Curate your environment. Your spaces influence your thinking and your actions. Choose surroundings, tools, and people that elevate you. Remove what drains you. Design an environment that reflects your values, your rhythm, and your vision.
    5. Solve a problem, share a solution. Pick one thing that matters to you. Identify the problem, create a solution, and release it into the world. Repeat. This is the engine of creation, and the path toward impact and independence.
    6. Seek support where it accelerates growth. Courses, mentorship, and community do not replace your agency; they amplify it. They allow you to shortcut the trial and error, integrate ideas faster, and find others walking parallel paths. They are accelerators, not crutches.

    Creation is not about perfection. It is about alignment. It is about being awake, aware, and active in the process of building a life that is yours. It is a practice of presence, of integrity, and of courage. And it is infinitely rewarding, because each problem you solve, each solution you share, and each step you take toward your vision is a step into freedom, joy, and mastery.

    The time is now. The stakes are everything. Your life is waiting, ready to be shaped by your choices, your attention, and your care. This is where being a creator begins.

    You don’t need to join a community, take a course, or seek mentorship to get where you are going. You could do it alone: slowly, quietly, piecing yourself together through trial and intuition. Many people do, and there is nothing wrong with that path. But in my lived experience, support doesn’t replace your power; it accelerates your evolution. It adds oxygen, perspective, and momentum to the fire you are already tending.

    We resist guidance not because we don’t value growth, but because it requires effort to integrate, to act, to change. Transformation asks something of us. It isn’t passive. It doesn’t happen from thinking alone. The discomfort people feel around learning containers is rarely about the container. It is about the part of us that fears our own expansion. Because to grow is to become responsible for a bigger life.

    Yet community, mentorship, education… these are some of the most life-altering investments we can make. Information becomes embodiment. Insight becomes behaviour. Aspiration becomes lived reality. We pay for accelerated becoming.

    I was reminded of this in a way I didn’t ask for. If you’ve been here with me through this past year, you know I walked through the most painful and disorienting breakup and rapid change of circumstances in my life. A rupture that rearranged my world from the inside out. I trusted I would heal — I always do — but I also knew I wasn’t willing to drag the grief behind me for months. So I found help. I chose support in devotion to my future self. 

    With the right guidance, what could have taken a year unfolded in four months; not rushed, not bypassed, but metabolised with clarity, compassion, and pace. That experience crystallised a truth I already knew in my bones: life moves faster, more gracefully, when you allow yourself to be supported.

    We are entering a new era. One where creators are not just artists or entrepreneurs, but the sense-makers, the bridges, the ones translating chaos into meaning and possibility. In a world that is shedding old structures and outdated authority, people look not to static systems, but to humans they trust: those a few steps ahead, living what they teach, offering perspective, skills, and orientation in real time. It’s about resonance and proximity to truth.

    If you feel the pull to build these capacities — to become someone who can shape meaning, lead yourself, create value, and root deeply into your vision — I share resources, pathways, and invitations. High-value skills. Creative confidence. Nervous system leadership. The inner and outer muscles of a self-directed life.

    You don’t have to walk into the next season alone. You can; you are fully capable. But you don’t have to. And there is a particular magic in choosing support not because you are collapsing, but because you are rising.

    For those ready to step into your next iteration, in Her Way Club, I offer pathways to accelerate your becoming:

    Her Way Club Community — $33/month
    A gentle container to practice habits, stay connected to your vision, and build momentum through small, meaningful steps alongside women walking a similar path.

    CLEAR — special opening price $150; increasing to $200
    A practical and self-honest process for identifying the patterns, beliefs, and behaviours that are holding you back, and shifting into a more aligned, empowered way of moving through the world.

    Practical Dreamer — $1,800
    A two-month mentorship for women ready to turn their ideas into tangible expression. This is where vision meets structure, where dreams become plans, and where you build confidence through real progress and accountability.

    1:1 Business Mentoring — starting at $1,250
    For the woman ready to build a values-led, creatively fulfilling, financially aligned business — one that honours her rhythm, her expertise, and her deepest calling. This is intimate, strategic support to craft offers, refine messaging, and build a business that feels like you.

    Ongoing Private Mentorship — by application, enquire within
    For those who desire close support as they evolve, create, and lead in alignment with who they truly are. This is a private, personalised journey where we go deep, build steadily, and expand your life, your work, and your inner world together.

    Becoming a creator is a lifelong journey, but the first step is conscious action. You have everything you need to begin, and every problem you face is part of your curriculum. Show up, experiment, share, and trust yourself. Your life is your creation, and the world is waiting to receive it.

  • hello

    a small correction, a little favor, some life updates, and win a 90-min session with me valued at $250

    OCT 03, 2025

    Hi love,

    First, a correction. In my last letter, I invited you to The Art of Noticing and told you it begins in November. That was wrong. It begins in October. OCTOBER. In two-and-a-half weeks from now. 

    For reasons that are unclear to me but consistent, apparently, since they’ve plagued me my entire adult life, I cannot seem to keep October and November straight. They’re distinct but too similar, and my brain collapses them into one long stretch of autumn/fall, indistinguishable but lovely. Every year, I make this mistake. 

    So here I am, again, correcting myself: The Art of Noticing begins in October.

    Second: I need your help. I want to shape what comes next with you in mind, not in the way marketers mean when they say “know your audience,” but in the way I mean when I say I want this work to matter. So I made this survey. If you complete it, you’ll be entered to win one of three 90-minute 1:1 sessions with me (worth $250 each). 

    There is a tiny, little catch: to enter, you also share my Substack or Instagram with five friends. Then, in the form, tell me their first names and what you said to them about my work. I know it’s a bit extra, but I want to see how this community spreads: through whispers, trust, the intimacy of one person telling another, not ads or algorithms. 

    The competition closes on Sunday, October 19th, and I’ll draw and email the winners the next day. If you don’t want to enter the competition but just want to give me feedback, you can skip the part where you share my work and just leave me your thoughts instead. Your voice and thoughts are valuable to me. Thank you.

    Third: we’re in the middle of the 8-part her way club “how to change your life” series. (Thank you so much for all the incredible email responses I get from you on this! It’s deeply meaningful to learn how this series is resonating.) And yes, I keep interrupting it. I tell myself I shouldn’t, that people like consistency, but the truth is: I have too many things moving at the same time that I want to share with you. I would rather risk over-communicating and leaving enough space between each note to you than leave something unsaid that might be useful to you or follow some arbitrary rule.

    This year has been like a holy fire. Things I thought were permanent: systems, identities, relationships, ambitions, have collapsed into ash. And while it was frightening, it was also clarifying. What survived is what matters.

    None of this was on my 2025 mood board. The mood board had other plans: more travel, maybe a new home, some whimsical goals that looked like self-portraits painted in soft light. Instead, what I got was a lesson in self-worth, in boundaries, in recognising where I’ve been overspending: emotionally, energetically, physically.

    So here’s what’s changed in ways that impact you:

    I’ve put a paywall on all of my memoir-style writing. Because writing at that level of exposure costs me something real. Metabolising in public requires energy, courage, and recovery time. It feels important to honour that. 

    What I keep free is the writing that’s more directly of service, the kind that teaches or inspires, and points you back to my work itself. It felt like an important recalibration: a quiet reclaiming of value.

    I used to think I had to build an empire. 

    But conventional business empires are expensive, time-consuming and frankly, exhausting. The truth is, I’m tired. Not of my work itself. I love what I create. I love the people I serve. I’m tired of the way I’ve been made to believe I have to show up to be successful. 

    All I want is a simple, profitable business with minimal expenses, helping people and doing what I love. 

    There are times when my business doesn’t run perfectly, but I find that even on the challenging days, I am grateful. Because I am still waking up without an alarm, writing in my bed, working from a cafe, and able to fit my work around my life instead of the other way around. And that is such a gift.

    I quit coffee again because of this, and turned to black tea instead

    People like to tell you that a successful business is fully automated, and certainly, some automation helps, but I’ve found this works too: 

    Wake up
    Write
    Create and publish one piece of content
    Go for a walk
    Lunch
    See clients
    Workout
    Dinner + friends
    Sleep 

    It’s not glamorous, but it’s beautiful, it’s effective, and it’s enough. And my body and internal system and nervous system and heart thrive in this way.

    As long as I can:

    make money helping others
    be creative in the ways that pour out of me
    have minimal overheads and expenses
    set aside a good percentage for savings
    invest in experiences that I value
    have space and time to contemplate daily
    live in a beautiful environment with sun and water 

    I am a content, calm and fulfilled woman. 

    Success to me is:

    consistent income
    living within my means
    low overheads and expenses
    financial and time freedom
    saving money for the future
    spending time with people I love
    doing things that I love
    daily nature, sunshine and movement
    a beautiful home and external environments
    work that supports me and my lifestyle
    helping people through my creativity
    a mutable, fluid daily schedule 

    Every Monday, I have a little dreaming and planning day. Corporate types call it a ‘CEO Day’, but for me, it’s a check-in date with myself: 

    I look into how I am feeling (what do I want and need)
    I check my accounts, income and expenses
    I make sure I put money in my savings
    I dream into what I want to create more of
    I lean away from what I want less of
    I organise my week ahead 

    I do this every week, no matter what. I know that whatever I pour my love and attention into is what will grow. I choose to be intentional with that. This is how I nurture my relationship with my resources.

    I don’t have all the answers. But I do have a framework I’ve been returning to as I rebuild my life right now. It’s become my quiet compass in this transition. Thank you for being with me during this transformative time in my life. 

    I hope something wonderful happens for you this weekend.

    Love,

    Vienda

    P.S. Please remember to do my survey! It’s really helpful for me. Here it is again. Thank you.

  • uncertainty

    3/8 — the third rule of her way club (aka: how to change your life in 6-12 months)

    SEP 12, 2025

    Continuing our 8 rules of her way club series. If you’re just joining, begin here:

    1/8 — deciding to play by your own rules
    2/8 — subtracting what doesn’t belong
    3/8 — the natural consequence: uncertainty

    Without inherited structures, you’re floating.

    If the first rule of her way club is making the choice to play by your own rules, and the second rule is subtracting everything that doesn’t belong to your life, then, if you’re doing it right, ultimately you will be led to the third rule as a natural consequence: uncertainty.

    Uncertainty acts as a doorway. 

    You’re supposed to feel like you have no idea what you’re doing.

    The moment you stop living by borrowed rules and strip away everything false, you feel lost. The familiar timelines and “shoulds” vanish. And in their absence, uncertainty arrives.

    This is an initiation.

    It might feel like failure or danger. But it’s not. It’s the proof you’re on the right track.

    This is the part where you lean in and learn what is actually meant for you on a moment-to-moment basisThis is what being truly alive feels like.

    Your potential is determined by the amount of uncertainty you’re willing to embrace.

    If you’ve been journeying alongside me for a while, you will know that I spend extraordinary amounts of time in uncertainty, which I call by various names: the unknownthe void or the magic dark.

    Here are some examples:


    Career/Work

    I figured out pretty early on, in my early twenties, that the status quo career path was not going to be able to offer me the kind of life that I wanted. I had concluded that school was never meant to teach us how to learn effectively. It was to train us to be obedient. 

    Apropos nothing, but a side note I want to venture down briefly: Now, with the rise of AI, this truth is becoming impossible to ignore. The stable, predictable career paths of our parents and grandparents that promised safety and security are dissolving. The world now demands agility, responsiveness, and creativity. It’s an exciting opportunity. It means we get to consciously and deliberately choose (in true her way club vibes) how we spend our time, how we create value, how we resource our lives. The cost is that it requires a willingness to linger in the discomfort of uncertainty, sometimes for long stretches of time.

    I had to carve out a path of my own. 

    At the time, I didn’t know what direction I wanted to go in. I had a psychology degree, a love for writing and a personality. Those were the three things I had available to me.

    It was 2012.

    I used my writing hobby to start a blog.
    I used my psychology knowledge to provide a lens.
    I used my personality to build connections and relationships.

    Over time, I learned how to trust my own rhythm, built a successful personal brand and saw how clients, ideas, and opportunities began to appear because I was willing to hold steady in the uncertainty.

    The journey of uncertainty often looks like:

    • Letting go of control
    • Trusting your intuition
    • Embracing failure as a learning opportunity
    • Discovering your true passions and strengths

    In 2022, ten years later, I became complacent.

    I lost my drive, my direction was diluted, I forgot what I stood for, and I burned out. 

    After many mini cycles of uncertainty throughout my career up to that point, I entered one large period of uncertainty that lasted almost two years. Until recently, I spent a lot of time in confusion, feeling lost and being on the verge of giving up. 

    This is where the magic dark comes into play.

    I had to spend enough time in uncertainty for the right amount of vision to form, for clarity to arrive, to be able to launch myself into a new way of life.

    I have been promising you that I will share what this journey is all about, and I will. I already have an essay drafted, but keep editing, adding to it, and rewriting it because there’s a lot to say. And today, here in this space, is not the place.


    Home/Travel

    If there’s one area of life where I seem to have an unusually high risk tolerance, it’s where I place my feet and call home.

    In the past decade alone, I’ve packed my life into a suitcase or two and moved to a small town in Canada, a village in Mexico, a coastal city in the UK, then Mallorca, and most recently, New York City, each one chosen without ever having visited before.

    Sometimes these moves worked out beautifully, sometimes not. One thing has become abundantly clear:

    There is no perfect place.

    Every place will offer you something. A piece of yourself you hadn’t yet met, a lesson you didn’t know you needed, a relationship that will shape you.

    If you can choose a place that supports the season of life you are in and leave it when it no longer does, you are doing it right.

    Landing in a new place with no safety net, no mapped-out plan, just a suitcase and the decision to trust your instincts offers a peculiar kind of initiation. There is a mix of thrill and terror as you wander strange streets, question if you belong, and feel the weightlessness of having no context.

    But there is also something else: a sharpening of your senses.

    Living without inherited structures forces you into presence. You notice what food you crave, which streets feel friendly, who looks you in the eye, and the natural rhythm of your creativity and agency. Belonging drips in slowly, one kind stranger, one favourite café, one new friendship at a time.

    Each place I’ve lived has stripped me bare and handed me back to myself with greater clarity. They’ve offered me relationships I never could have imagined and moments of beauty that would never have happened if I had stayed still.

    It’s not that relocating is easy. It is often lonely. It is unmooring. But if you can stay with that discomfort long enough to let the edges soften, if you can learn to resource yourself from within while waiting for the puzzle pieces to fall into place (or don’t, and then you get to choose again), what comes from that space is unmatched.

    My career, friendships, and creativity all have roots in the decision to keep moving until I found places that matched my internal world. Without those leaps into the unknown, I suspect my life would be much, much smaller.


    Personal Connections

    If you’ve been with me a while, you know that I just went through the most brutal breakup of my life, so I am keeping this section brief. And… I am glad it happened.

    (If you want to catch up, the whole story is tucked inside the archives; a breadcrumb trail from the day we met a year ago to the day it ended two months ago.)

    In truth, there isn’t a single romantic relationship or friendship I regret releasing. Because what has grown in the fertile soil of those endings has always been worth it: deeper intimacy, clearer boundaries, a closer relationship with myself and others.

    It is never easy.

    There is always a deep and terrifying ache right after an ending. The kind that empties your chest, keeps you up at night, and makes you question every decision you’ve made in your life. The mind spins a million scenarios about how this is the end of love, the end of goodness, the end of belonging.

    But on the other side of that ache, there is something else, waiting. Usually, exactly the kinds of personal connections you have been yearning for. The ones that needed you to be ready for them.

    You can’t skip this stage. You can’t think your way through it. You can only live it. Floating in the unknown until the ground reappears beneath you. You can never arrive here without being in the uncertain in-between.


    Creativity

    Creativity is your unique contribution to the collective. But letting yourself be seen in your creative expressions can feel life-ending. 

    Many of you reading this are here right now: standing in that moment of decision. Should I start a Substack? Should I release the thing I’ve been dreaming about? Should I show myself more fully online, or dare to call myself an artist, a writer, a maker, a founder?

    This year, my biggest leap of uncertainty was finally admitting to myself that I am a creator and giving myself permission to share what I create in a way that feels aligned, meaningful, and honest.

    For more than a decade, I’ve been publishing writing for mostly free. I had it drummed into me that content marketing was a single file path and that I couldn’t deviate from it. I couldn’t bring myself to put a paywall around the tender, personal parts until just a few months ago. 

    And then, the moment I did, when I went all in, in valuing my writing and my memoir-style expositions, everything shifted. The work deepened. The readers who stayed became more engaged. As of today, I am only ten subscriptions away from becoming a Substack bestseller.

    There are other projects: courses, offerings, collabs that I sometimes sit on for months because I am scared no one will value them, that they won’t be well-received, that they’re not good enough, that they will vanish into the void. 

    But I’ve learned that if I can stay in that liminal space, uncomfortable as it is, something happens. The edges of the idea sharpen. The delivery deepens. The work becomes more potent. 

    And the things that don’t work out feed into things that do, which, as a counter-effect, become better than anything I have created before.

    Uncertainty is a creative pressure. It forces me to listen more closely, to refine, to make sure what I’m bringing into the world is the truest version I can offer.

    And with every round of staying with that discomfort, my capacity grows. I get better at holding myself in the unknown. Better at waiting for clarity to arrive. Better at trusting that what emerges from that space will have more depth, more resonance, more impact than if I had rushed to get it out just to soothe my own anxiety.

    The act of creating while uncertain is the transformation. It is what gives the work its aliveness, its resonance. When I let myself create from that place of risk, readers feel it. Clients feel it. I feel it.


    You’re supposed to feel like you have no idea what you’re doing.

    But when it comes to living an extraordinary life, which is the only way to live a life that is truly your own (and what her way club is all about), most people interpret “feeling uncertain” as a sign they have taken a wrong turn. So they give up. They run back to the familiar and comfortable life that was planned for them. The one the system approves of, even if it’s the very life they were trying to escape.

    And maybe that’s why you’re here, reading this.

    Because deep down, you know you want more for yourself than the version of life you were handed. And to enjoy your life. Not just one day, but now, and into the future. 

    To enjoy your life, you have to keep learning, growing, evolving, and changing. And there is no way to change your life without spending time at the edge of the unknown.

    Uncertainty is the doorway.

    It’s the signal that you are in the exact place where transformation can happen.

    If the first rule of her way club is deciding to live by your own rules, and the second rule is subtracting everything false, then this… this floating, this disorientation, this not-knowing, is where the magic happens.

    Stay here.
    Stay with it.
    Stay long enough for your new life to appear.


    Some related articles you might enjoy reading:

    not ready

    VIENDA

    ·

    23 JANUARY 2024

    not ready

    When I was 15 I went on a long overseas trip for the first time entirely on my own. I had signed up to be a foreign exchange student in the States fo…

    Read full story

    not yet

    VIENDA

    ·

    11 APRIL 2024

    not yet

    I’m sitting in Brighton’s Artist Residence looking out at the English Channel, frothy white foam on the tips of waves sparkling between mist and bursts of sun, and hot chocolate to accompany me on th…

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    how I learned to put myself ‘out there’

    VIENDA

    ·

    10 APR

    how I learned to put myself 'out there'

    To answer the title, how I did it is:

    Read full story

  • you are planet powered 🪐

    I didn’t set out to live in rhythm with the planets.

    I was just trying to figure out how to get through the week without falling back into the old paradigm of life and work.

    It was a decade ago, sometime in the early years of my business, that tender in-between season when you’re no longer in the old world (but still haunted by its rules), and not yet anchored in the new one. I had refused traditional work because I craved freedom. Flexibility. Something that felt like mine. But what I found was that freedom — without structure and rhythm — can feel like floating in deep water without anything to hold onto.

    Each day bled into the next. I was either wildly inspired or totally untethered. I’d start Mondays trying to be productive, then spiral into guilt when I couldn’t focus. Some days I’d push myself to work until 10 pm. Other days, I’d drift, half-present, getting nothing done and feeling even worse about it.

    It wasn’t that I didn’t love the work. I did. But I was still trying to move through time as if it were a flat surface. Like each day should hold the same energy, the same productivity, the same focus.

    And then something shifted.

    One day, I went for a walk with my astrologist Zoe on London’s Hampstead Heath. We were examining wild-grown herbs and trees, discussing how they relate to each individual. At some point, the conversation drifted to how we organise our days and how fortunate we were to go for a walk in nature on a beautiful day while everyone else was stuck behind a desk in a square room somewhere. She mentioned in passing a simple idea: that each day of the week is ruled by a planet. Each one carries its own essence. A mood. A direction. A rhythm.

    Fascinated, I took myself to the British Library and fell into a deep research dive on anything I could find out about the days of the week being related to planetary systems. As it turns out, in a vast number of languages, the names given to the seven days of the week are derived from the names of the classical planets in Hellenistic Astronomy, which were in turn named after contemporary deities, a system introduced by the Sumerians and later adopted by the Babylonians from whom the Roman Empire adopted the system.

    Monday is ruled by the Moon. Of course it is. Monday blues are real! That’s why it always felt so emotionally dense. Tuesday, by Mars — no wonder I always wanted to push through my to-do list that day. Wednesday — Mercury — my best meeting day. And so on…

    It’s not new information. It is ancient, and that felt like remembering something I already knew in my bones. So I started experimenting.

    Just gently at first. I stopped scheduling intense work-heavy starts to the week on Mondays. I started batching bold, courageous tasks on Tuesdays. I held my meetings on Wednesdays and saved my writing for Thursdays. I let Friday be soft. Sensual. More space, less noise.

    The changes were subtle, but the impact was immediate. Suddenly, I wasn’t pushing against myself anymore. I had a relationship with time: one that felt intimate, reverent, and alive.

    I started feeling less like I was managing time, and more like I was dancing with it. Listening. Responding. Moving in flow. The more I lived this way, the more everything began to shift.

    My business felt more coherent. My body relaxed in response.

    I could actually feel the difference between a Moon day and a Mercury day. I have language for my inner world and permission to meet each day with integrity and grace.

    Introducing:

    PLANET POWERED

    A new rhythm for life — soft, structured, and alive.

    Inside, you’ll find:

    • 114-page guide
    • Six tailored lifestyle guides
    • Energetic themes for each day of the week
    • Planetary symbolism and modern integration
    • Custom: calendars, cheat sheets, and daily rituals
    • Journaling prompts, reflection tools & real examples
    • live Telegram community for connection and support: July 13–August 10

    What if your whole week made sense?

    What if you knew exactly why Monday always feels a little heavier… And why Tuesdays feel sharper, more focused… And why by Friday you want to wear something cute and take yourself out dancing (or at least light a nice candle)?

    There’s a reason. You don’t flail or feel your way through the week by accident.

    There are real, rhythmic forces influencing your emotions, energy, and attention — every single day. But we’ve been trained to ignore that rhythm.
    To push through. Force clarity. Work like we’re machines.

    Planet Powered invites you to live differently.

    To stop fighting time — and start flowing with it.

    Planet Powered is a new way to move through time — ancient, intuitive, and wildly effective.

    ✦ Why this matters

    ✔ You stop wasting energy on the wrong things at the wrong time
    ✔ You feel more emotionally supported and less scattered
    ✔ You create with more ease, confidence, and momentum
    ✔ You find a rhythm that’s both soulful and sustainable
    ✔ You stop asking “what’s wrong with me?” and start asking “what’s the energy today?”

    This guide will teach you how.

    Time isn’t flat. It’s textured. Alive. Rhythmic.

    ✦ Who this is for

    • You’re self-employed and want a rhythm that balances structure with flow
    • You’re in a corporate job but craving more soul and spaciousness
    • You’re a parent trying to stay grounded inside the chaos
    • You’re a student or seeker looking to live more intuitively
    • You’re done with pushing. You’re ready to align

    Whether you’re an entrepreneur, seeker, parent, student, or simply someone craving a new way to relate to time, this guide offers structure without rigidity, softness without chaos, and a return to something your body already knows. 


    Planet Powered includes tailored guidance for different life paths.

    Each day of the week carries a unique planetary frequency.
    It has since ancient times — and deep down, your body already feels it.

    • Monday is ruled by the Moon — emotional, internal, tender.
    • Tuesday belongs to Mars — bold, active, focused.
    • Wednesday is Mercury’s — clear, communicative, connected.
    • Thursday expands under Jupiter — wise, generous, abundant.
    • Friday glows with Venus — beauty, love, creativity.
    • Saturday grounds us in Saturn — structure, integrity, completion.
    • Sunday re-centres in the Sun — joy, self, radiance.

    When you honour that rhythm instead of override it — everything changes.

    You stop pushing against your own energy. You stop trying to be everything, every day. You stop feeling like you’re constantly behind.


    Instead, you begin to flow…

    This is what Planet Powered is here to help you do:
    Reorient your life around the energy that already lives in the week.
    Through a steady rhythm.


    Why I created this

    When I first left behind traditional work, I was craving freedom. But freedom without rhythm just left me overwhelmed. I didn’t want the rigid 9-to-5. But I didn’t want to drift endlessly, either. I needed something that felt both fluid and practical. A system that could hold me, without boxing me in. That’s when I stumbled across the planetary week… and everything clicked.

    Suddenly, I understood why certain days flowed and others didn’t. I stopped forcing deep work on Moon days. I started writing on Mercury days, launching on Jupiter days, and resting on purpose. This rhythm didn’t make me productive. It made me present.

    That’s what I want for you.

    What You’ll Get

    This is more than an eBook or a course: it is a living rhythm, with beautiful tools and a community of friends to help you step into it.

    Let your days become a devotion.

    Let your week become a map.

    Let your life be Planet Powered.

    This isn’t a one-time read. It’s a way of living that holds you, day after day, cycle after cycle.

    ✧ The Guide

    A beautifully designed 114-page PDF and digital resource that teaches you the energy of each day, with poetic insight and grounded, real-life examples for all different life seasons — whether you’re self-employed, working in a corporate setting, parenting, studying, or walking a spiritual path.

    Each section offers real-life suggestions, energetic check-ins, and practical ways to honour the rhythm within your unique lifestyle — so you can make this work for you, not the other way around.

    Includes:

    ~ Tips to integrate rhythm into work, relationships, creativity and rest

    ~ Planetary day-by-day breakdowns

    ~ Journaling prompts & rituals

    ~ Practical lifestyle guides and tools for entrepreneurs, professionals, parents, students, and seekers

    ✧ The Calendar

    A downloadable iCal/Google Calendar layer that brings the energy of the day right into your digital schedule, so you don’t have to remember. It’s just there. Subtle. Seamless.

    ✧ The Spotify Playlist

    An ambient, atmospheric playlist to support you through the week — music to match the mood of each planetary energy.

  • forecast says SUN 🌞

    forecast says SUN 🌞

    grab your favourite drink and settle into your cosiest corner… this is a big update

    It’s 18:25 (that’s 6:25 pm for my American friends) and I’m almost horizontal on the floor-level white sofa, laptop perched on my thighs, a handful of hazelnuts in my left hand, slowly popping them into my mouth while typing with the right. A glass of sparkling water with lime is within reach on the white square Ikea coffee table—a table I’ve met many times, in many different places.

    The forecast says SUN 🌞 for the week ahead.

    But I’ve been tired.

    The dream-state of arriving somewhere new has started to wear off. I’ve been in Manhattan six weeks today. And while it is thrilling, trying to start a life in a brand-new place demands every form of resource: emotional, mental, financial, energetic.

    Slowly, we’re finding our little rituals, the things that make a place feel like home. 

    The Bhakti Yoga Centre has been a saving grace, offering respite from emotional strongholds on most days. Sundays have become sacred: dropping off our compost at Tompkins Square Park, stopping by Cafe Christie for a flat white and croissant, then visiting the farmers market for locally-grown, organic produce.

    Felice (pronounced fe-LEE-che, FYI) scolds me for paying $10 for two large heirloom tomatoes, so I refrain from telling him about the $11 yellow zucchinis. But supporting local farmers is the dream, no? Isn’t that what we believe in, as small business owners?

    A quick note on F: he’s more private than I am. So, out of respect, you won’t see him in my content. From here on, I’ll refer to him as F because typing “my boyfriend” or “my partner” too many times feels… effortful.

    Fridays, we explore somewhere new. In between, life rolls on with both of us tapping away at our projects in different corners of our Lower East Side studio. Me, on the sofa. Him, at the little kitchen table. I’m grateful. We landed a place in a city where housing is notoriously hard to come by.

    F knows the owners, so we’re subletting. But it’s a downgrade in quality of life. We’re paying the same to live here (where the shower is in the living room (!?)) as we were in our separate one-bedroom apartments.

    And as someone who thrives on solitude (want me to be happy? leave me alone for 6–8 hours), this transition has been… bumpy. I’ve been mitigating it with long walks (including to Whole Foods, where I can wander in peace), and by tucking into the sanctuary of yoga classes.

    But what really makes it hard to relax? It’s not clean. The dust on the radiators is a finger deep. If I wipe the floor after dropping something, the cloth comes up black. I spent days scrubbing the toilet to stop its smell from permeating the whole flat. It’s tidy, and it’s cute. But honestly? I want to ask if we can deep clean the entire place in exchange for a month’s rent. Wash the sofa covers, clean the rugs, scrub every surface.

    Have I become my mother? Maybe.


    Soon, we will have to leave again. This weekend, we started planning the summer.

    As part of our visa process, we’ll need to return to Europe for an embassy interview in Vienna. Since I’m a saltwater-and-sun child, I gently requested that we make the most of it by working from somewhere in the Mediterranean for a month or two.

    But before that: London!

    I’ll be there for five days — June 26 to 30 — and I’d love to connect with those of you nearby.

    taken on my analog camera in 2022 while on a date near London’s Kings Cross

    her way club picnic — you’re invited! 𓂃 𓈒𓏸 𓇼 

    Saturday, June 28 on Hampstead Heath
    Bring a blanket, some snacks to share, wine or cider if you like, and let’s have a sweet, easy picnic together. Partners, besties, furry loves — all welcome. A casual hangout, IRL connection, and a little midsummer joy.

    I want to picnic! 🧺

    london business intensive ⊹ 𖦹 ⁺。°

    I have one spot open for a half-day business intensive while I’m in town. These used to book out months in advance! If your name is being whispered by this invitation, reply and I’ll send you the details.

    One of my recent IRL clients said:

    “I worked with Vienda for support in my writing coaching business. With her guidance, I reached a new height, achieved a long-held goal, and signed a $6k client in just a few weeks. Throughout the process, I felt seen, heard, held, and safe. Her trust in me helped me trust myself more — the definition of a believing mirror.”

    london-based brand? let’s collaborate! ☼✧𖦹

    I’ve got one free day in London and would love to team up with a local brand for a collab. I’ve got a list of ideas… if this sparks something in you, reply and I’ll send them over. Let’s make magic together.


    let’s collaborate — online & in real life ˚⋆𓇼˚⊹

    At the start of this year, I lost my Instagram account — a space that had been home to a decade of connection, creative expression, and community. It was a weird kind of heartbreak, but also a gentle push in a new direction. One that has reminded me of something essential: we are meant to build things together.

    Since then, I’ve felt a deep desire to actively rebuild — not just my online presence, but the relationships and creative kinships that make this work so meaningful. 

    For the first time in years, I feel ready and excited to stretch back out into the world. I want to collaborate. I want to guest post. I want to be on your podcast. I want to create shared magic — whether that’s through art, words, events, education, slow business, or joyful things we haven’t dreamed up yet.

    No one is too small. If you’ve got a fledgling Substack, a niche brand, a soulful offering, a quiet podcast, or a burning idea, let’s talk

    I’ve kept a lot of myself close since my burnout in 2023, but now it feels like the season to reach out again and co-create with people who care deeply and are doing beautiful, thoughtful things.

    Whether you’re based in London, NYC or somewhere I’ve never heard of… whether you want to do something online, in person, or somewhere in between… please reach out. I’d love to hear what you’re working on and see how we can support each other’s visions.

    Let’s build this new era together.


    other work-related news:

    Running The Art of Noticing recently and now The Way She Knows has reinvigorated my desire to bring women together in soft, sacred, expansive ways. They have both been such special containers and Her Way Club is starting to take on a shape of her own making. Meanwhile, Plannher is having a sweet renaissance (only a few hundred final copies left!), and The Mentor Training is getting a full upgrade: a new teacher, deeper content, more accessible than ever. Becasue leadership with heart and integrity feels more important than ever in a world of half-human robots.


    Speaking of robots…

    On Sunday one of my besties from London sent me an AI prompt to do a holistic health analysis based on a recent photo. I normally avoid AI, but this was fun and surprisingly spot-on.

    Here’s the prompt if you want to try it too:

    Analyse my face as a professional: physiognomist, nutritionist, psychosomatologist and women’s health expert. Please tell me:

    1. How old I look visually
    2. What deficiencies and internal conditions are visible through facial features
    3. What to pay attention to for women’s health
    4. What psycho-emotional state may be influencing my wellbeing
    5. What character traits or conflicts are expressed in my face
    6. What lifestyle/diet/rest/belief changes you recommend, and a suggested plan.

    I know it’s a little ironic to take personal health advice from a robot but honestly, it offered some unexpectedly valuable insights. Nothing groundbreaking, just gentle reminders I already knew, but really needed to hear from an outside perspective. I’ll definitely be weaving a few of them into my days.


    ok, one last (also fun) thing!

    F (who is 8 years younger than me and doesn’t remember the pre-emoji era — jk, kind of) asked how I decorate my digital world with symbols. I told him I keep a running list in my Notes app. So here it is—for you, and for him (hi F!).

    CURRENT FAVOURITES

    ← ↑ → ↓ °C ½ ⤵  ◯ ◠⋒≋ 𖦹☟ ☼ ✧ 𓂃 𓈒𓏸 𓇼 இ 🝦 ஐ ˚⋆𓇼˚⊹ 𖦹 ⁺。° ☾ ☀

    SUN, MOON + STARS
    ☾ ☽ ❍ ☼ ☀ ★ ☆ ☄ ╰☆╮ ✳ ✴ ☾↠❍↞☽ ↡

    PLANETS

    ☉☽ ☾ ● ◯ ☿ ♀ ♄ ♃ ⊕ ♁ ♂ ♅ ♆ ♇

    ARROWS
    ↠ ↞ ➵ ➳ ➳ ➴ ➵ ➶ ➷ ➸ ➹ ➺ ➻ ➼ ➽ ← ↑ → ↓ ↔ ⋖ ⋗ ⋘ ⋙ ☟

    FLOWERS
    ❀ ✿ ❇ ❈ ❅ ❄ ❆ ✷ ✸ ✹ ✺ ✻ ✼ ❆ ❈ ❊ ❋

    LOVE HEARTS
    ♥ ♡ ❥ ❤

    SACRED SYMBOLS
    ◯ ◠ ⋒ ≋ ❂ ྊ ྾ ྿ ࿄ ࿇ ࿈ ࿉ ࿊ ࿋ ࿌ ࿏


    Phew! Is there anything else? Probably lots, but this is not my secret diary entry, so some things must remain close to my heart.

    Thank you for being here with me. You, who make up this community, who have become my readers, allys and viewers are so incredibly thoughtful, loving and kind and it means the world to me.

    Love,

    Vienda

  • how to actually change your life

    who am I when I am not running toward something new?

    For the next ten days, I am inviting you into a conversation about transformation—the kind that is deep, sustainable, and truly liberating. I’ll be sharing insights, stories, and practices from ALIGNED, my 6-week programdesigned to help you take intentional action in your life and business. This program is the culmination of years of personal exploration and guiding others through the delicate process of inner shifts that lead to tangible change.

    This work is profoundly important to me because I have lived and breathed it for years, testing its principles in my own life and witnessing its impact on the lives of those I’ve worked with. And nothing speaks to its power more than the experiences of past participants:

    “One key takeaway from this course was identifying my limiting belief: ‘I have to do it like everyone else.’ Realizing this and choosing a different story feels incredibly freeing.”

    “Having a group of people to get to know helped me feel like there was a community of like-minded individuals, offering support even as we worked on different areas of our lives.”

    “I love the way you always include accountability and listening partners in your courses. It creates such valuable connections, and I’ve stayed in touch with past participants, supporting each other’s businesses and visions in truly special ways.”

    “I took your course on money, and my entire life shifted within 2-3 months—that was crazy! I had been aware of my fears and beliefs for years but never found a way to let them go until I took your course. I am still mind-blown.”


    So much of what holds us back is invisible to us. 

    Our minds become intricate labyrinths of inherited narratives, subconscious fears, and well-worn patterns that shape our choices, often without our awareness. 

    This is why today, I want to talk to you about how to actually change your life — starting with the very thing that keeps you stuck: limiting beliefs.

    It’s been five months since I moved to this little surf town on the Atlantic coast of Portugal. Five months of waking to the sound of waves rolling against the cliffs, of salt-drenched air that clings to my hair and skin, of slow mornings wrapped in mist and coffee and the promise of something unknown.

    And yet, despite all this beauty — this wild, unpredictable, heart-expanding beauty — there have been moments when I have felt utterly, inexplicably stuck. As if something inside me was pressing against an invisible ceiling, a quiet resistance lurking beneath the surface.

    It never fails to astonish me how I carry every part of myself wherever I go — every fear, every belief, every invisible boundary I have ever built. 

    In the past five months, I’ve found myself face to face with an unfamiliar stillness, a startling absence of the urge to chase something new. It lingers like a question I can’t quite answer, so foreign that I wonder if I’ve misplaced my ambition entirely.

    I used to think that growth meant running toward something new — more freedom, more success, more peace. 

    But I’ve learned that the most important work isn’t in the external shifts, but in the quiet, often uncomfortable act of meeting yourself where you are and asking: 

    What is actually keeping me here?


    I recently ran a free challenge to help you find clarity in your life — over 100 people joined (you can, too) — and the most common struggle you shared was this: 

    How do I uncover my limiting beliefs when I can’t even see them?

    That’s the thing about the patterns that hold us back—they exist in the shadows, shaping our choices without us even realising it. It’s an inside job, and our limitations are often our biggest blind spots. 

    That’s exactly why I created Aligned —a deeply supportive, transformative space designed to help you move through those hidden limitations in a way that feels pragmatic, expansive, and fun. Because real change doesn’t have to be heavy—it can be meaningful, energizing, and deeply freeing.

    Doors close in 10 days, and there are only 12 spots available per group.

    Hit reply if you’re on the fence, or sign up here.


    the simple process I use for shifting limiting beliefs

    1. identify my current challenge

    The first clue that I am operating from a limiting belief is the sensation of being stuck. That heavy, unmoving energy that tells you something isn’t working but doesn’t quite reveal why.

    For me, in those first few months in Ericeira, I felt a deep-seated fear that no matter how much I expanded, I would always find myself circling back to the same struggles—uncertainty about what I was supposed to be doing, my business growth, and the question of whether I was truly doing enough

    It was familiar, frustrating, and maddeningly persistent.

    I had to sit with it. To acknowledge it and feel it.


    TIP 1: Instead of trying to bulldoze through it, pause. What’s the exact problem? Name it. Be as precise as possible. The more clarity you bring, the more power you have over it.


    2. taking ownership without shame

    What I discovered was that, after years and years of living the life I had dreamed of, my dreams had run dry. 

    I was out of alignment with who I am, and what I wanted because I didn’t believe I was worthy of having big dreams anymore. I discovered that I am someone with enormous desires. Desires that I had squashed.

    Career-wise, I blamed the algorithm (it’s changed so much!), the economy (people are spending less!).

    And then! My 12k Instagram account was hacked and then stolen from me. A decade of work, gone overnight!

    But the truth? None of that was the real reason I felt stuck. 

    The real reason was that I was clinging to old stories about my worth and ability, stories that whispered: You have to work harder to deserve more. You have to struggle for this to count.

    Taking ownership didn’t mean blaming myself. It meant acknowledging that if I was the one unconsciously building these walls, I was also the one who could tear them down.


    TIP 2: Here’s where it gets tender: can you take full responsibility for your current reality—without shame, without self-punishment? Can you look at the patterns that have led you here with compassion, rather than criticism?


    3. seeing the invitation for growth

    I know — even though, like all of us, I often need to be reminded — that my biggest frustrations are signposts pointing me toward the exact lesson I need. The solution is always to lean in and ask: What is this here to show me?

    The moment I did, things shifted. I saw how my limiting beliefs weren’t just abstract ideas—they were running the show. Success requires struggleEase is irresponsible. If you slow down, you’ll fall behind. And I realised: these weren’t truths. 

    They were choices.


    TIP 3: The blindspots are the areas in life we are not in alignment with because we have limiting beliefs around them. Your mind is powerful. It will always find evidence for what you believe. The good news? You get to decide what to believe next.


    4. embrace the ripple effect

    I am going through growing pangs. This is an opportunity to build something even stronger. It’s a painful shift, but these moments create space for new approaches that end up being more aligned.

    I am valuing myself and my work in ways that I should have a long time ago, but did not, because I did not believe I was enough. This shows me that my external reality was only ever reflecting what I believed to be true about myself.


    TIP 4: When you start dismantling the old stories, your life shifts in ways you can’t yet see. The work you put in today—challenging your beliefs, choosing different thoughts, moving from a place of trust instead of fear—will show up in unexpected ways. New opportunities. Conversations that change everything. A lightness you can’t explain.


    This morning I woke up, warm after many cold nights, my hair stuck to my face.

    It’s one of those mornings where everything feels a little lopsided. 

    My soy milk has curdled so I can’t make myself a matcha and have to settle for a herbal tea. My dentist appointment is cancelled because the dentist is ill. I am relieved because I don’t feel like walking the 20 minutes in the torrential downpour anyway. I journal.

    Your life is always responding to you. And if you want something different, you don’t have to work harder, force it, or prove yourself. You just have to start believing a new story — and living from it as if it were already true.

    I am learning, awkwardly, how to embody the new version of myself that I am becoming. Anticipation builds alongside the next steps life is revealing to me.


    TIP 5: What makes this process so transformative is that it moves us from feeling powerless to feeling deeply, profoundly capable. When you stop trying to change everything outside of you and instead start working on what’s within, everything shifts.


    If you’re considering joining me for either ALIGNED OFFER (business-focused) or ALIGNED ACTION (life-focused), now is the time. Doors close in 10 days, and there are only 12 spots available per group.

    LEARN MORE HERE

    If you’re unsure, email me — I’m happy to help you decide.

  • redirection (aka: goodbye Instagram)

    redirection (aka: goodbye Instagram)

    I’m grieving.

    It’s 2016 and we are travelling South East Asia for 6 months.We being my boyfriend and I. The one that I moved to Canada, bought a house and planned to start a family with. Only to realise that this life was not mine. The one I left 15 months later.

    I could not run my business while on the road. The pace of our travels did not match my tolerance so I focused on the one thing I could: growing my Instagram following. I spent two hours every day posting the perfect photo and inspiring caption, following accounts, commenting, and responding. 

    That year my following grew from 2,000 to 10,000.

    I’m grieving.

    When we arrived in Canada on Christmas Eve 2016 I shifted my focus. From growing to nurturing my following. I concentrated on offering the things that earn me a living: online courses, cohorts and private clients.

    The numbers continued to grow.

    By 2019 my poetry posts received 300+ likes and shares and my Instagram account grew to 15,000.

    I wanted to make a difference in the world through my words and art so badly. So much it ached. Instagram promised me virality. It promised me fame. It promised me wealth. None of those came. Not really.

    It’s 2021 and everything is changing.

    I’m grieving.

    Instagram started to steal my voice. Slowly, quietly, it demanded I contort myself to fit its cold, calculated design. Every day, I twisted my words, my art, my very essence to please an algorithm that didn’t know me. I was no longer creating. I was performing. For an audience I couldn’t see. For a system that didn’t care.

    I started to lose followers. In flocks of hundreds. I felt disheartened, became complacent, lost my message and stopped sharing in the ways I had before.

    I’m grieving.

    It’s 2025 and time to grow differently.

    Last Tuesday someone in Turkey hacked my account and tried to sell it back to me. They changed the name and told my followers they had bought it for 10k. But continued to try to get me to pay for it. 

    It was too late. The account was already too compromised.

    I asked everyone I knew to report the account. Please do it too, if you can:

    I’m grieving.

    I’m done with Instagram. It’s a major loss to me and my business. And it’s a redirection away from Meta that has been a long time coming.

    After losing my Instagram, I feel raw. Exposed. Stripped of the digital skin I’d carefully crafted over years. And in this vulnerability, I see something shifting. Something real.

    We’re moving away from massive, soulless platforms. Away from numbers and likes and hollow connections. Now, it’s about real people. Real communities. Small spaces where trust isn’t a metric, but a feeling. Where a single meaningful conversation matters more than a thousand empty scrolls.

    The fabric of social media is changing.

    I’m grieving.

    Despite everything. Despite the loss. Despite the grief. I’m still here. Still creating. Still inviting you into a space of genuine connection: my FREE Clarity Challenge.

    The challenge started on Monday. But shifts don’t follow a calendar. You can still join. Still show up. Still be part of something real.

    Plus, it’s more than just a challenge – it’s a movement towards more meaningful connections, both online and in life.

    JOIN HERE