Category: digital business

female founder — my enterprising journey: the timeline, challenges & lessons from a soft, gentle, feminine businessperson

I recently sent out this q&a (please, keep sending in your questions) and received many questions asking how I run a soft, gentle, feminine-led business.

Things like…

“what are your tips on selling?”

“how do you handle taking risks?”

“do ever struggle with being seen?”

“what is your secret behind writing great copy?”

“what are the neg. aspects of running a business?”

“how do you define and create financial security?”

“how do you expand your capacity for increased success?”

my story • a timeline

2013 — the beginning

The first couple of years were the hardest. It was the throw spaghetti at the wall and see what sticks phase.

I created & promoted free challenges, giveaways, workshops, anything. (To my random little audience of 300.)

I co-created with women who were ahead. slowly, my concept grew.

In my spare time learned, learned, learned; business podcasts, books, YouTube videos, PDFs – anything I could get my hands on.

I stayed in developing countries. hello: Mexico, Guatemala, Nicaragua and Costa Rica (back when they were all still really cheap).

And then San Francisco and Venice in L.A.

I lived off savings and took on copywriting and social media contracts to support myself when I ran out of cash.

2015 — the real beginning

I remember reading that if your business isn’t making money, then it’s just an expensive hobby. Those words always stayed with me.

By the end of 2014, I had a roster of clients and a live program. My business was finally supporting me.

In 2015 I created my first ever online course that made AUD $10,000 (because I had started my business in Australia with an Australian bank account) which I filmed in my friend’s bathroom in Bali (best lighting, cute tile aesthetic) with the relentless roosters crowing in the background.

I lived in New Zealand and Bali and travelled through Southeast Asia then ended up in Canada with my partner.

2017 — the cruise

The tremendous time and energy investment into my business started to level out.

I didn’t have to work as hard to get in front of audiences, sell courses and sign clients. I was cruising and it felt good. All that effort was worth it.

I developed 4 more online courses. I taught a 2-day live workshop in London. I out-earned my partner. I left my partner.

I moved to a 2-bedroom casita in the jungle on the Pacific Coast of Mexico.

2020 — the peak

I moved to the seaside town of Brighton in the U.K. to pursue my dream of creating Plannher with a European print house.

The global panini happened.

Everyone seemed to have disposable cash and time and I was the busiest I had ever been. I had my first £10,000 month. I was fully booked out. I had over 100 attendees in my online courses.

Looking at the figures, 2020 and 2021 were big, bountiful beautiful years.

Looking at my mental health, I was quickly deteriorating.

Late 2021 I moved to the Mediterranean island of Mallorca to escape the cold British winter.

2022 — the crash

Anxiety arose out of nowhere. The energy to create and show up to my work and business was radically diminished. I questioned whether I could go on.

I burnt out.

By 2023 I crashed.

And took my foot off the gas. Slowed everything right down. I returned to the U.K. for the soft cocoon of this mothering land.

And took the year off working as minimally as possible. I dipped into my savings.

It still surprises me that I made £22,000 working 5-10 hours a week that year.

And I listened:

• I needed financial stability (safety)
• I needed to change my relationship to online visibility
• I needed to break my addiction to the fast rush of social media

2024 — flowering anew

I took my time.

No force, no pressure, I allowed myself to be moved forward in my business by the gentle nudges of life. An aliveness seeped in. Innovative solutions landed.

The energy, the pulse and my confidence in myself and my work gently returned.

So many lessons were learned. Let’s get into those now.

the lessons • what I know now

• Some years are flush and others are poor. Trust that there’s a bigger picture at play. Limitless growth is not linear or sustainable. You’ve got to know when something is enough… And save for your fuck off fund. (Lucky I did.)

   

• There are 5 major functions of a business:

1. product/service development
2. customer service
3. accounting
4. operations
5. marketing

 

• Have either weekly or bi-monthly CEO days. This is when I overview all the various moving pieces and work on my business instead of in it. It’s taking an objective perspective on what is working, what is not, and what I want and need to do to move the needle forward. I normally do this on a Monday.

 

• 50% of my job is to be a marketer. No one, no matter how good they say they are, can market your products or services for you. I know because I hired someone in 2022 and lost a lot of money in doing so. My business. My responsibility. (The other 50% is everything else, incl. overseeing and managing support and delivering my products and services.)

 

• Feel genuine appreciation for the financial, location and creative freedoms this venture has given me. Including the intoxicating ability to make a positive difference in this world.

 

• Less is more. Focus on the 20% of the 80/20 that produces revenue.

1. get in front of new audiences and encourage referrals and sharing
2. content marketing (emails/podcasts/social media)
3. build and nurture community
4. sell

 

• Create and lean on systems and structures that make showing up to my “job” easy. Have clear practices & routines; use productivity tools so you don’t have to reinvent the wheel each time.

 

• Say “no” more than I say “yes”. And be discerning with those yes’s.

 

• What hurts the most? What are my biggest hopes? Dreams? Desires? Fears? Understanding that is understanding my prospective clients and students because you are like me.

 

• Sharing the solutions that solve those problems (above) is what creates sales.

 

• Dream. Plan. Set aims. Follow through. Rinse. Repeat.

 

• Don’t give your power away.

 

p.s.: some recommended reading

• I once had a client who was obsessed with buying toilet paper.

  Her biggest fear every single day was that she might run out of toilet paper.

  So every day, on her way home, she would buy (another) pack of toilet paper. A story about a private client; on clients’ presenting problems; using your insight (intuition); who our clients are; fear of not standing out or being unique enough to succeed; and more… Read it here.

• Your tools can be replicated… Whether it’s Reiki, coaching, mentoring, yoga teaching, or breathwork— right now, thousands of practitioners are using these same techniques. Here’s what cannot be replicated: the unique way YOU relate to these tools. Your personal experiences, your intuition, your voice. These are what make your practice truly one-of-a-kind. It’s not about the tools themselves, but how you give them shape and voice in your work. Read it here.
• You yearn for a more intuitive way to help, a heart-centred approach that honours the unique journey. Deep down, you know there’s more to facilitating true healing than what traditional programs offer. As practitioners, we find ourselves armed with tools that barely scratch the surface, ill-equipped to dive into the depths where real transformation occurs. It’s a disheartening realisation. That our training or lack thereof may be holding us back from offering the profound, holistic support our clients truly need. But what if there was a different way? Read it here.

 
There exists in the world, the strange paradoxical belief that living an intuitive life requires one to be reckless and flighty. That structure cannot coexist with intuitive flow. That planning leaves no room for spontaneity. I know, because I used to believe all those things. But not anymore.
 
Here’s what I know.
 
Intuitive living and structure are two parts of the whole: they are the yin yang of life, they represent the feminine and masculine aspects that live within each of us.
 
The reason for the paradox that these two ends of the spectrum cannot coexist lies in the fact that most people haven’t yet learned how to marry their own inner masculine and feminine. Most people are out of balance too far in one or the other direction.
 
When we want to learn how to fluidly move between our own inner intuitive wisdom within the secure container of structure, we have to learn how to integrate and use both aspects. Here is a great example:
 

What I’ve learned over the years with plenty of trial and error is that when we use the masculine container of structure = more freedom to flow and live intuitively within that container.
 
It’s very much like relationships. A man/masculine energy in the relationship brings in structure that allows the woman/feminine energy in the relationship to bring in the intuitive flow. This way we steer the ship/life/business together in unity and harmony
 
But here’s the thing: everyone is living according to a system. And every system is perfect for the result it gets.
 
Here’s how I do it. (I am still learning, also.)
 
I create a soft structure:
— My clients are automatically scheduled into my calendar two days a week that are carved out specifically for private clients.
— I have a practice where I outline a vision for the year and then every 3 months revisit it and refine and rewrite it.
— I work with the energy of the days of the week to give my weekdays are container within which to work in.
— I set monthly intentions for my work, my personal life and finances every New Moon.
— I write weekly ‘to-do’ lists that keep me on track.
— I’m incredibly disciplined and focused.
 
I leave room for flow:
— I have no set routines and no hard rules around what I must do and when.
— The only commitments I absolutely adhere to are the appointments with clients in my calendar.
— I use my IntuiMethod system to stay on track with how I feel and what I need on a moment-to-moment basis.
— I prioritise rest, nature, connection and love over “productivity” and recognise that a lot of the extra work we place upon ourselves isn’t effective and doesn’t create any results beyond feeding your ego with the notion that being “busy” means you are worthy and valuable.
— I let go of things, often and easily, over and over again.
 
What works is to use habits, routines, and structure to create a system for yourself that supports you in your dreams and endeavours (creating a masculine container) and then allowing the power of momentum and habits to kick in to make trusting your intuition the focus as you move through your life within your system.
 
The issue is that most people have learned to use structure and planning as a crutch, not to support their system and lives, but as a way to feel in control and micromanage the details because they haven’t learned to develop self-trust and trust in the universe and the bigger picture. Learning to relax into the unknown and hear and respond to the intuitive nudges that are with you all day long, opens up space for possibilities that you could never plan or imagine, to fall into place.
 
To understand this approach, join me for IntuiMethod: my 15-day course into living an intuitively-led life.
 

 

“We do not grow absolutely, chronologically. We grow sometimes in one dimension, and not in another; unevenly. We grow partially. We are relative. We are mature in one realm, childish in another. The past, present, and future mingle and pull us backwards, forward, or fix us in the present. We are made up of layers, cells, constellations.” 

― Anais Nin

 
My career story and how I got to where I am now, is probably the most requested question that lands in my inbox every week. Like every story in my colourful life, it is by no means linear — it’s less about what I did and more about who I became.
 
The short version (what I did) goes like this: I spent 4 years at university and left with a degree in psychology. I studied Level 1 and 2 Reiki and completed formal and informal studies in the areas of emotional engineering, counselling, business, meditation, positive psychology, epigenetics and neurolinguistic programming as well as developed an analytical practice observing humans in their natural habitat. I delved into personal development out of curious compulsion and for the sake of my own growth and tested (and continue to test) everything I teach, on myself first. I became a blogger and that led to the business that I have now. I continue to study with a focus on spirituality, manifestation, astrology, marketing, photography and deepening my understanding of human behaviour.
 
 

THE SEED

It was 2007. I was wandering through the gothic quarter of Barcelona where I lived in a boat-shed-turned-studio-apartment with my best friend, and a string of DJ’s that moved in and out, based on where they were playing. On that one day, I turned to her and said “I wish I could create my own job! One where I could get paid to just be me.”  It was the comment that planted the seed.
 
I was getting to the end of my festival career, tired of the drugs, the sleepless weeks, and the shady characters that bespeckled my otherwise rainbow-filled eccentric life. I’d spent the past 4 years contracted as an artist coordinator for underground music festivals all over the world. Something that I unintentionally fell into right after I finished my psychology degree by being charming, fun and getting to know all the festival producers.
 
It was the end of the year, the weather was getting cooler and the next job was at a New Year’s Festival in Portugal, still some weeks away. I knew things had to change but I had no idea what to do or where to even begin. I had outgrown the festival life. It had served me well. I had travelled and seen more of the world than anyone else I knew, stories of which I shared in monthly group emails to my ever-growing list of international friends.
 
Right after Portugal, I moved to London for the second time in my life, became an event coordinator for a prestigious dance company and started seeing a kind man from Manchester. A year later I was done with city life, still no closer to an answer. My self-doubt of what I was capable of and my confusion on how to even start infiltrated any ideas I came up with. I booked a one-way flight to India, hoping that I would discover the missing pieces of myself there. My boyfriend begged me to get Facebook so we could stay in touch, something I forcibly resisted because I was obstinately against the internet at the time. I eventually gave in and created a profile to keep him happy, right before boarding my plane.
 
 

THE BEGINNING

I spent 5 months travelling those magical lands, turning to write down every little insight and observation. Writing had always been my solace. One day, a sweet Swiss man who had joined me on my travels for a few days, emailed me back after one of my lengthy group emails and told me that he loved my writing and that I should start a blog. Too attached to the idea that the internet is not “natural” I resisted and dismissed his suggestion.
 
What I did work out on those travels were two things: 1. I, in my essence, am creative. And to be truly fulfilled and happy, I need a creative project at all times. 2. I really suck at being an employee. I had to create my own thing. I started exploring what was in front of me. I have always loved self-expression through fashion and living in London amplified that. I also wanted to do good in the world, and ethical fashion brands were amazing but the styles mostly drab. Plus, I loved drawing and designing. And I was in India — the land of textiles and inexpensive tailors. My conclusion: start an ethical fashion brand.
 
I continued travelling, letting this idea infuse within me: back to Europe for a final summer of festivals, then a contract to work in Abu Dhabi for a film festival, then Australia to visit my mum. Another year had passed before I took steps towards this idea.
 
 

THE FAILURE

In 2009 I took a government-funded business course to give me a foundation to this dream of mine alongside a pattern cutting and design intensive. I was terrified and deeply limited by my belief that, as a sensitive creative woman, I was not going to be any good at business.
 
I was right. I didn’t do any of the inner work to look at my limiting beliefs and how they were impacting my life, so my aptly named brand Etica&Ella failed. After developing the branding, the first season of designs and spending 3 months in India forming relationships with ethical production companies, and sinking $20,000 of my savings into the concept, I realised I had no idea how to market my brand and launch it out into the world, and I was already completely over having to cart around so much fabric. And I quit.
 
I was wiser now. I knew my strengths and limitations better, and while I smarted from the failure of my first attempt my desire to be self-employed only became stronger. It wasn’t even a dream or desire anymore. It was the only way.
 
In 2010, with the intention to learn how to market and run a business, I was hired as a business manager for an author and public speaker whose expertise was in marketing, with the intention that I would learn everything I could to apply to my own thing. I embarked on the steep learning-curve of coding and WordPress, started blogging and developing an online voice, and did BSchool while cocooned in the safety of that role for 2.5 years.
 
 

THE NEW VISION

I distinctly recall shaking with fear and apprehension the first time I shared a blog post on my Facebook wall. I finally pushed the ‘post’ button with the force of my second hand on my finger and waited with bated breath for something to happen. For someone to judge me. To tell me I was being ridiculous. And then… nothing happened. Nothing at all. Some hours later a couple of friends left some sweet words of encouragement. And that was it. I learned that I had to keep going. Keep writing. Keep sharing. Keep honing my skills.
 
While I didn’t learn as many of the marketing skills as I had hoped, running someone else’s business gave me the confidence I previously lacked, that I could run my own. Consistently blogging and sharing, as uncomfortable as it was at first, grew my self-worth and as a result, my belief in myself. It was the devoted consistency that I showed up with, that allowed the momentum to build and grow.
 
I still didn’t really know what kind of business I wanted. I was willing to surrender my ego at this point and live my work life the way I lived the rest of my life: with the spiritual philosophies of surrender, trust and being guided. The key lesson in this initial stages was to stop looking for validation to start doing what I felt inspired to do. To just start creating. To do it for me, first.
 
One day, I received an email from a reader, telling me her harrowing story about the big transition in her life that she was facing and how much my words and writing helped her. She closed the email asking if I was willing to get on a Skype call with her and guide her through some issues. She offered to compensate me. I jumped at the chance and told her that no payment was necessary. That I’d gladly support her in this way. At the end of the call, I realised something: this call was just like the counselling practicals I did after I finished studying psychology at uni. with a more intimate flavour.
 
A little light went on in my mind. Perhaps this is what I could do for my work! This tiny incident was the turning point for my entire career and I decided to pursue mentoring as the signature service of my business.
 
By mid-2012 my itchy gypsy feet called me back on the road. My tattoo-artist boyfriend agreed to join me and we booked flights to a festival in Portugal in August, and then travelled through Europe together before settling in Amsterdam, so he could work. I took on creative writing and social media marketing contracts to support myself and practice working online while travelling. I knew I needed to keep building my online presence by consistently sharing quality, free, helpful, entertaining content before I could start earning money from it. That first year, I devotedly kept showing up for my business, without receiving anything in return. I spent the second half of 2012 in Europe and then flew to Mexico for the Mayan end-of-the-world ceremony. I continued: Guatemala, Belize, Honduras, Nicaragua, a month in Costa Rica to stop and work at Envision Festival, Panama… followed by  San Francisco and 3 months in Venice Beach, LA.
 
 

THE (REAL) BEGINNING

By the time I hit Venice in Summer 2013 I knew something had to give. I had to start making money from my own business. I was absolutely terrified to step out from behind the shadows of supporting other people. It was so much easier relying on others to provide me with income, instead of being responsible for the money coming into my life myself. I knew my mindset and my relationship with money had to shift and that I needed to take a leap of faith and back myself fully even though I was scared.
 
I’ll never forget the week that I wrapped up and ended all of my contracts. I cried a lot. The fear was almost unbearable. I didn’t have a safehold or savings to fall back on. I was running on hope, my manifestation practices and a whole lot of faith. Inspired by the pain of fear, I rebranded myself as a gypset life coach and developed my first 1:1 offering. I finally put myself out on the line and visible for the world to see. The vulnerability hangover I felt was debilitating. To my disbelief and soul-shaking relief, I had 5 clients sign up to work with me right away. It felt like a fucking miracle. I was finally doing it! My first paying clients, the first time I was really in business, the beginning of it all: August 2013.
 
All that networking on social media and in real life, the consistent content creation, and the relationships I’d built with people had started to pay off. Showing up, creating and sharing consistently is the only way I know to build and grow a business, something I teach and share in depth in my collaborative course The Heartful Biz. It takes time and dedication and is an investment that grows if you are patient and continue to feed it.
 
 

THE MONEY + LESSONS

That first year of business was not easy, I won’t lie. Learning to handle the ebb and flow of income (sometimes it’s scarce, sometimes there’s more), learning to keep a steady stream of promotion and marketing material progressing, wearing every hat from strategy to admin to bookkeeping, and staying engaged in a professional manner was a steep learning curve. Financially, I struggled the first year, clearing just over $18,000. The second year was much easier  — it took 2 years before I finally felt supported by my work. I learned a lot about money, my relationship to it, and how to make it.
 
The past 3 years have since been a development of maturation as my business grows. I developed courses on topics that were frequently repeated in my private client sessions to make those resources more available to everyone. I developed PR and marketing strategies that unfold with time as our online world changes with a key focus of showing up and sharing from a heartfelt place of authenticity, integrity and vulnerability with my key message essentially being “hey, we are all human trying to navigate this strange, beautiful, messy landscape that is life, each in our own unique way, together”.
 
 

WHAT’S NEXT

This August I celebrated 5 years in business. Being self-employed isn’t for everyone. It’s tireless dedication, boundaries being tested, risks and endless learning. But I love it. It’s definitely for me. And when I am asked what I wished I had known before starting I would say these three things:

1. Start sooner and don’t let fear of not knowing enough hold you back.
2. Stop looking for validation to start doing what you feel inspired to do. Just start. Do it for you, first.
3. Start where you are at and give yourself permission to evolve and grow instead of hiding behind the need to have it all figured out or “be something”.

 
 

YOUR QUESTIONS, ANSWERED

You recently asked a multitude of other great questions so I thought I’d share the answers here.
 
Do you have an assistant or do you do everything yourself?
I have a video editor and I occasionally hire a graphic designer or accountant to help me with specific business assignments, and I usually have an intern that helps me with general administration tasks but I predominantly do everything myself. I enjoy having full creative control over my work and working in my own flow without having to explain my motives or having to manage other people. This may change in the future as I have considered hiring a full-time assistant to come on board but I’m not quite in that space yet.
 
What are the next steps in your business?
It’s starting to shift from a service to a product-based business. I’m slowly restricting my availability for private client sessions with my focus narrowing on short, affordable and potent courses that are more accessible to my audience. I love the creative process of teaching in this way and can see that it’s the future for personal development education. Which means that if you want to work with me in person, now is a really good time to get in touch via email: studio@viendamaria.com. I’m also running my popular signature course Manifest More for the very last time this November before retiring it as I have big plans for something completely new and exciting for next year, so if you want to learn about how I create and attract everything in my life, this is a really great course to get on board on before it disappears.
 
How did you manage the uncertainty of life/business?
I have really powerful practices around trust and manifestation (that I teach in Manifest More). I trust myself, I trust my intuition, I trust the Universe and where it is guiding me, and have tools that bring me back into trust and help me let go of the need to control things (which is fear expressing itself) when I find myself in doubt.
 
How do you make business decisions?
I 100% use my intuition for every single decision I make ever. I teach the simple process that I use in my course IntuiMethod. My intuition is the smartest, most strategic and surprisingly accurate advisor I have.
 

 
I woke up this morning at 6 am feeling a familiar combination of excitement and anxiety: I had a full day of Skype calls with clients and a creative project persistently tugging at my ankles. It is the one. I want to give it every ounce of my attention. I wake up in the middle of the night to type notes with eyes half closed into my phone for it. I dream about it and stress about it and it is consuming me.
 
But it wasn’t always that way.
 
Like every idea, this one came as a passing thought, amongst many other thoughts on a regular thought-filled day. There was nothing special about it. It didn’t stand out in any particular way.
 
After years of creativity, I now have a candid system, that allows me to capture the ones that are meant for me. This is how I hone in and focus on a specific project even when I have alllll the ideas.
 
Just like the seasons and the moon and everything else in nature, I go through a sequence of cycles in my creative process. There are four parts: idea, incubation, evolution and formation. Within those four parts are woven four other strategies: testing, space, structure and offer.
 
Idea
Ideas are like stars. There are billions of them but not all of them are going to light up the sky in your corner of the universe. Whenever I have an idea that I feel particularly inspired or excited by, I add it to a fluid ever-changing list of ideas. I often get ideas while I am working on something else, and sometimes there is an irresistible urge to jump ship and move onto this new idea now. If it’s something smaller, that I can do in a day, I allow myself to be swept away by the creative current. If it’s something bigger, I add it to my list and trust that, if it is the next one, it will incubate and start to reveal more of itself in the future. Some ideas are particularly persistent and alluring, while others fade away and end up being crossed off the list.
 
Test
Once an idea had caught my attention particularly, I test it out. I start with self-enquiry:
 
Does this idea stand the test of time?
Do I have the resources to execute it?
Will I still be excited by it in a week, month or year?
Can I commit myself to it for however long it takes to complete?
Is the commitment worth my time and energy?
 
If there is even an inkling of apathy, I let it be for now. If there is a full-body yespleasetakemenow, I move onto the next phase: testing. I check in with my tribe, the people that I create for, and see if they’re as into the idea as I am. I love that I can rely on them to always tell me how it is. If it’s “no” I drop it and move on. There are always more great ideas.
 
Incubation
Upon receiving a green light from my folks, the idea generally moves into the incubation stage. This is where timelines start to differ. Some ideas have been quietly incubating before I even took notice of them, so the incubation phase is shorter. The creative project that I am working on right now, has been incubating for about 18 months, but in reality, it is the culmination of my 36 years of existence.
 
Space
Incubation requires a lot of space in order for the idea to take form. Because it is my idea, it is something that I am already wildly fascinated by and involved with in my life in one way or another, and so it is being fed by my natural curiosity and interest to explore and learn more. Ideas come through me, they are not mine, but rather an expression of all of us, that takes pieces of me and integrates them into it as it grows. I give it space and quietly ruminate, allowing myself time to come to a place where I can feel the fullness of it start to burst forth.
 
N.B.: Incubation and Space are non-active parts of the creative process. What that means is they require nothing from me, but the allowing of them to be present in the back of my mind, while I do and focus on other things. I might be working on a different creative idea or project while a new one is taking form and incubating. I might be in-between ideas. I might be brimming with allll the other ideas, and giving some of them my attention, while I file others away to refer back to in the future, using the system outlined previously.  My focus is not entirely on the idea. Instead, I allow it to guide me, around when it is time to give it my undivided attention. I know when that is, because, like right now, there is nothing I would rather do or think about.
 
Evolution
This is when things get exciting because I get to initiate the making of the idea into a real, tangible, accessible thing. Generally, all that the evolution process involves is some blank paper or my journal and some coloured pens. I give myself the freedom to play, to be curious, to brainstorm and write down all the concepts and ways that I could engineer this idea. Sometimes it takes a few minutes, as a result of much incubation, sometimes the process happens in moments between other things over several weeks.
 
At this point, I usually have a number of options around roll-out and will go back and test those with my tribe once more. Sometimes what I think is best, is not what they want, and they always provide me with fresh insight on how to make the things I make, better.
 
Something else that often happens at this point, is a new wave of bright and brilliant ideas, vying for my attention. I give them the same treatment as I do all ideas: follow through if they are resolute and easily completed, or add them to my list for further review. I firmly believe that if the idea is that good, it can wait for me or move on to someone else who can provide it with the nurturing it requires in that moment.
 
Structure
Along with this evolution of the idea into a more cohesive form, a tangle of many elements, thoughts, concept and visions, comes the need to wrap the idea in structure, to give it lasting power.
 
Much like we swaddle a newborn, we want to tightly envelop our idea-babies in a safe web of timelines and plans, so that it can grow into the thing we want. I used to believe that structure was creative kryptonite. I quickly learned after many incompleted and failed attempts to follow through on creative ideas, that without something to hold and move it all together in union the evolution of my ideas are at risk of getting lost and falling apart.
 
It is here, where I take everything and break it down into a comprehensive, chronological flow that can be easily utilized. I write the overlying concept to guide me and pull out the leading topics. I create a breakdown of all the various steps that need to be done to completion and map out a timeline within which I want to create my vision. And finally, I place each step into my calendar over the defined time-period.
 
Formation
I often feel like formation is the most paradoxical phase because it is both the most fun (yay: creativity) and the one that brings up the most resistance because now you’ve actually got to do this thing and give form to something that was previously only a notion. The birthing of a creative idea is not without pain or challenge.
 
The one I am working on right now has been full of stops and starts, and yet every day it finds a way to lure me back in and engage me. I am being stretched and asked to dig deeper than I ever have before which takes more time than my overly-optimistic taskmaster mind likes. I know this about myself and plan in less than I think I can do when I am creating the structure and timeline. I also make a note of celebrating my accomplishments as I go along, every day, even if it’s as small as completing a particularly difficult paragraph.
 
Offer
This is all about sharing the creative idea with the world and offering it. Another word I could use here is marketing. My marketing process begins as soon as I’ve engaged in the evolution stage. I start by sharing my creative process on social media. I write little hints about it on my blog, like this article you are reading right now. I keep the lines of communication open with my tribe and keep coming back to them, asking how they feel about specific approaches I have in mind around the creative project I am working on. The closer I come to completion, the more I share.
 
At this point, I am still fairly early on in the active formation stage, and so I’m still holding much of this project close to my heart. It’s important to keep some secrets, secret. But slowly, slowly I am revealing more and more. What I do know and can share is that that I am going to have a month-long pre-sale period where folks can buy this project at a significantly reduced price, before the official release date in January 2018.
 
That’s my strategic process for honing in and focusing on a specific project, even when I have allll the ideas. I teach other heart-led creative and business practices, like this one, in another of my projects: The Heartful Biz.
 
 

 
I have noticed that I tend to go through two different phases: In one phase I block out all the external noise and create, a lot. In the other phase I am selectively receptive, open and I learn, a lot.
 
It is in that second phase that I start reading and absorbing all the books that I have collected over the months, ready for them to open my eyes and give me pivotal tools for transition and change. This is where I find myself right now.
 
I love the way books, and their audio counterparts that accompany me on long walks and while sunbathing, always tell me exactly what I need to hear and seem to arrive at exactly the time I am ready to hear them.
 
Whether you find yourself in phase one or two right now, I wanted to share with you my latest favourites, so you can either tuck them on your bedside table for later, or start devouring them with hungry eyes, straight away.
 
 
Sacred Success
I often catch myself enthusiastically nodding my head and emphatically gasping “yes” even on my second spin of this book as Barbara Stanny, author of Overcoming Underearning explores the true meaning of money for women, and how it can be used as a tool to step into their power. Essentially, for us women money isn’t about money, it is about choice, freedom, alignment and power. I love every word she speaks and my heart skipped a beat when you, very practically, teaches you how to wield the power of money well. She makes affluence meet generosity and creating positive change in the world. Get it here.
 
 
The Woman Code
I picked this one up upon several recommendations when I decided I wanted to educate myself around my health changes and challenges. It completely changed the way I viewed and understood women’s hormones, our cycles and the way that our needs for different types of foods and exercises changes, week-by-week and even day-by-day. Alisa Vitti’s book helped me change my diet habits and gave me the permission slip I needed to take a different approach to life. Get it here.
 
 
Red Moon
I’m obsessed with the link between moon cycles and menstrual cycles at the moment and Miranda Gray is my go-to women to reference on this topic. She says when women ovulate at the full moon and bleed at the dark, new moon you are in a fertile cycle that supports nesting, settling down and caring for loved ones… And when a woman ovulates at the dark moon and bleeds at the full moon our attention is away from the energies of procreation and the material world and towards inner development and its expression.’ She adds that both cycles are expressions of the feminine energies and neither is more powerful or more correct than the other. I used to always bleed at the full moon, but ever since my lover and I bought a house my nesting instinct immediately kicked in and I now bleed at the new moon. Fascinating stuff! Get it here.
 
 
The Universe Has Your Back
I am a firm believer that we create our lives through the words we speak, the thoughts we think and the vibes that we emit out into the universe. I personally call it ‘manifesting’ and talk, teach and write about it a lot. This easy read by Gabby Bernstein is essential about exactly that: how we can create our lives through intentional thinking and being. It’s a beautiful reminder of just how powerful we are, and how important it is to dance the co-creative dance with the universe to live your happiest, most fulfilled and best life. Get it here.
 
 
Jab, Jab, Jab, Right Hook
This book was recommended to me years ago, but I wasn’t quite ready to read it until recently. The premise is that effective marketing is real and generous, something that I wholeheartedly agree with. In more detail, the formula is to give 75% value and then only ask for sales 25% of the time, something that I have applied to my work as much as possible, and love. Gary Vaynerchuk is a leader in social media marketing and I love the straightforward, no BS approach he has toward business. Get it here.
 
 
Defy Gravity
Another one of those books that just left me nodding my head like a bobble head, Carolyn Myss takes us through the energetic healing that has to occur in order for our bodies to be at their healthiest. While the title may seem a bit misleading listening to this audio book makes me feel weightless as I work through past traumas and unwanted patterns as I listen to her wisdom. Get it here.
 
 
The Vortex
Voices of wisdom channeled through Esther Hicks, The Vortex is an extensive outline on how to live a spiritual life and use manifesting in a way that is conscious and self-aware. Since this is a topic that I have stepped much of my life into, these teachers are my favourite source of knowledge on creating a life in alignment with my unique energy. Get it here.
 
 
Nobody Wants to Read Your Shit
I wrote 24,000 words to turn into a book last year. Then I came to Canada and life happened and I’ve not quite gotten the last part finished. Partly because only now am I learning more about what needs to be included. Partly because I’m scared it won’t be good enough. In this book Steven Pressfield very beautifully outlines how to write anything: a script, a blog post, a movie, or a book, so that people will read it and love it. I took millions of notes and it was a game-changer in the way I have structured and formatted and created the flow of my writing. I would call this a bible for writers. Get it here.
 

 
Every now and then, when I am writing a social media post or updating my profile, I want to embellish it with pretty symbols and characters that illustrate pieces of my soul.
 
For some reason, it always feels like such a chore to find the exact ones I want, and to put them together in a way that’s magical and alluring.
 
So decided to gather a list of sacred characters and symbols that I like to use, and copy and paste into my social media, without having to scour the entire internet for them.
 
I thought you might like them too. Enjoy!
 
 
SUN, MOON + STARS
☾ ☽  ❍ ☼ ☀ ★ ☆ ☄ ╰☆╮ ✳ ✴
 
PLANETS

ARROWS
↠ ↞ ➵ ➳ ➳ ➴ ➵ ➶ ➷ ➸ ➹ ➺ ➻ ➼ ➽ ← ↑ → ↓ ↔ ⋖ ⋗ ⋘ ⋙ ☟
 
FLOWERS
❀ ✿ ❇ ❈ ❅ ❄ ❆ ✷ ✸ ✹ ✺ ✻ ✼ ❆ ❈ ❊ ❋
 
LOVE HEARTS
♥ ♡ ❥ ❤
 
SACRED SYMBOLS
◯  ◠ ⋒ ≋ ❂ ྊ ྾ ྿ ࿄ ࿇ ࿈ ࿉ ࿊ ࿋ ࿌ ࿏
 
TRIANGLES
► ◄ ᐄ ⍙ ◣◢◥▲ ▼△▽
 
 

 
Yesterday I went to a lunchtime yoga class. There was a small rectangle of sun on the studio floor shining in from the window. I hurried to it and placed my mat down within that exact rectangle. I didn’t care that I wasn’t in line with the other mats. I just needed the sun. As I peeled my top off to reveal my sports bra and pulled my yoga tights up to my knees, and laid down, tears came to my eyes. The sun felt so good on my stomach, chest, arms and legs as it warmed me and penetrated my skin.
 
Tears have been a daily companion the last two weeks.
 
I can’t really explain them. I suppose many things have compounded at once. I just feel really sad. And sometimes really angry. One kind word from someone and I feel those tears well up in my eyes again. I quickly squeeze my eyes shut in the hope to make them go away. Crying doesn’t always feel so comfortable around people you barely know. More often than not they well over and slowly make their way down my face, as I look at people apologetically and assure them it’s not their fault.
 
I can explain the tears logically, pragmatically, sensibly, if I want to.
 
I’m coming off the traveler’s high. After 6 months of rapid movement, adventure and constant focus on what’s next, stopping and being still feels like a small death. Withdrawal has set in and I desperately want that feeling of being immersed in the sensation of the high to never end, yet I know that it’s time to stop and restore life to a softer pace. I want this. And yet I resist it.
 
I haven’t had real sun in about 2 months, and it is possible that I have a vitamin D deficiency. Our bodies need 10 – 20 minutes of direct sunlight on our skin every day. Without it we start to whither, much like a flower, and can feel anxious, depressed, and have a compromised immune system. People often mock me about having a hard time with winter, but you’re Austrian! And they are right. But I have spent my entire life living in summer.
 
I haven’t found my tribe… yet. That sort of thing takes time. And there are so many people who are barely alive, here. It hurts to see so much of humanity walk around like zombies like this. I cried to one of my best friends who lives in the UK about a few days ago. She said You often miss the real version of people… you have surrounded yourself with adventurous folk who have an open-minded global perspective… most people are boring and bored. Another friend said Welcome back to Earth. They are right. I have created a very narrowly filtered reality for myself filled with incredible human beings doing truly great things. And I intend to keep doing exactly that. Because that’s what I want to strengthen in the world. That’s why I have this space, here, and you.
 
On a deeper level, I think there’s a lot more going on than the practical reasons I can give to my solemn mood. Because really, my life is very, very good. A new, local friend reminded me yesterday that often when we are processing strong, heavy, challenging emotions they are not only ours. There’s a lot shifting in the world and in our stars. Those of us who are willing to feel it, do the work for all of us. That’s what lightworkers do she said.
 
I know exactly what I need to do during this time: allow myself to feel as uncomfortable as I feel.
 
These times of discomfort are always the rich fertilizer for radical transformation. I can almost taste it, there’s an urgency to what’s ahead. A sense that what will happen next is really, really different, and that I am being prepared for it. Yet I feel impatient and want to know everything, now. Cultivating radical self-trust takes all my strength and courage during times like these.
 
Two things are saving me during this time.
 
A deepening in my spiritual practice: my meditations are more insightful and powerful than ever, as I return to this connection with Source from within over and over during the days. I feel pulled to bring in more ritual and dedication to listening and connecting, and crave a space of my own to do that in. This too, will come.
 
And gratitude: every night before I go to sleep, I mentally walk myself through all the things that I have to be grateful for during the day that just passed. It always surprises me how many things I can find that I am truly appreciative of. The thing here, is not to just think it, but to actually feel it. It’s with feeling gratitude that my body relaxes and can absorb the loving energy that flows through from the thoughts.
 
Fascinatingly, I’ve never felt more creative than I do now. Creatives often bemoan the fact that they are most inspired when faced with challenge. It’s almost like that sense of loneliness, of isolation, allows us to nudge that much closer to our souls, and pour what we find inside, out. This process is to heal more than to share. And the result of the process is art.
 
Last Sunday I frantically created ‘Love Letters’, a free 7 day journaling course as it surged out from within me. From it has evolved an idea that has been toying with me for longer than I care to admit: a very intimate look into my daily writing and journaling practice, that I use to literally create my life. I can’t wait to reveal it to you, in a few short days, with the New Moon.
 

 
Late one night last year, during my detox in Bali, I had one of those sit-up-straight-in-bed aha moments. Simplifying and streamlining my life is a huge priority in my life for several reasons. It creates more time and space, it makes everything a lot easier, and it means that practical and organisational tasks feel less daunting.
 
I am organised. But I’m not someone who wants to spend lots of time organising. I like to have systems and practices in place that keep everything organised. I used to think that stuff was boring, but nowadays it necessary.
 
But there was one system in my life that was becoming the bane of my heavy travelling bags: my notebooks. As much as my life and work is online, I really love connecting pen to paper for: taking client notes, creative ideation, taking notes from books I like, journaling, keeping track of my income, moon rituals and business ideas.
 
This meant that each of those areas of my life were represented in its own little (or big) notebook, that I carried with me around the world. Everywhere I went, I took 5 or 6 notebooks with me. And as cute as that might be, it’s not practical, and is extremely wasteful.
 
Which brings me back to that evening in Bali, in bed, when I realised there had to be another way. I started researching ‘planners’ and ‘filofax’ across the internet and found tonnes of articles and blog posts dedicated to the art of organising ones life in one single book.
 
Immediately I was hooked.
 
And promptly spent the next 5 hours researching for the perfect solution: a beautiful planner that would lovingly hold all the words of my heart, soul and work. The one I settled on was this one in the pictures from Kikki K. They don’t have the peach colour anymore, but you can see their latest range here. (I got the textured leather personal planner in Large. And if I were to choose again now, I’d totally go for the tangerine one!)
 
I ordered it, had it sent to my friend’s place in Byron Bay, where I knew I’d be passing through in the near future. I am so happy I did. My pretty peach planner has revolutionised my life!
 
 

 
Now, everything I’m working on is organised into section with tabs, yet it’s still sitting prettily, all together in one beautiful book that I adore and take with me everywhere. My laptop and planner are literally all there is to my mobile office that I travel the world with. (Plus, obviously a collection of pens and such.)
 
I love that I can go through my planner every 3 – 6 months and remove the old notes I no longer need, and then fill it up with fresh new pages whenever I want. I buy my refills from Etsy.com and prefer to get unlined paper in both plain and rainbow!
 
I’m not sure, but I think I might be saving rainforests with this. (Now, if only the rainbow refills came in recycled paper, my life would be complete.)
 
 

 
To take you through each of the sections, here is how I organise my planner:
 
Calendar — Self explanatory really. I use my online google calendar to organise my schedule, and I use this calendar to pencil in my project dates and blog posts schedule.
 
To Do — This is my ongoing ‘To Do’ list. At the start I have my goals and intentions for the year. Then I break those down into months on the following pages. And then at the start of each week, I write down my tasks that need to be completed that week. This keeps me aligned with my goals and intentions, and means that I am consistently taking micro-actions towards want I want to experience, have, be and do in my life.
I usually leave  my planner open on that page so I can go back and check off completed tasks. At the end of the week I tear the page out of my planner, throw it away and start again. I personally don’t do daily ‘To Do’ lists because I feel stressed when there’s too much of a time limit and pressure to complete something. I am more likely to get my work down, when I feel like I have plenty of space and time for everything.
 
 

 
Coaching Notes — Here I write down every single mentoring session, to keep track of what we are working on and how many sessions we have had. I write the person’s name at the top and then the session no. so I can refer back whenever I need.
 
Biz Ideas — Is where I collect all of my ideas as they arise. Some of them evolve into fully fledged projects, while others fade away. Writing them down gives them all an equal chance to manifest, and once I had something on paper, I have a better idea whether it’s viable or not, and whether I have the passion and interest to invest into it and see it through. Once it’s got a skeleton structure, I flesh it out into its fullness in my Google Docs.
 
 

 
Money Love — Has become a favourite practice that my money mentor taught me. Every time I get a little ‘ping’ from my PayPal account, letting me know I have been paid, I enter it into this section. This file is organised into years: past years with monthly earnings are written out on a page each, with a total at the bottom. And for the current year: each month has a page to track my daily income, which is tallied at the end of the month.
When I tally the month, I also like to write little affirmations below it like: “Yes. Thank you! More please.” or “Money comes to me easily and frequently.” or “I expand in love, success and abundance every day, as I inspire those around me to do the same.” or sometimes “I am open to expected and unexpected financial abundance that arrives in a fun, safe and healthy way.”
Tracking your income is so important, beyond just being organised. More importantly (for me, anyway) is that it keeps me focused on abundance and gratitude for what I already have. I write down everything, even if I find 20c on the ground, or someone gives me a gift that has a specific value (like a free course, for example). When I first started doing it, I was surprised to learn that I was earning more than I thought. And within a few months my income started to double and triple, simply because I was feeling so abundant, instead of focusing on lack or not having enough. Isn’t it amazing!?
 
 

 
Intentions + Sacred Words — Last but by no means least, here I write down my monthly moon rituals, set my intentions and journal my thoughts and feelings. This space is extra special to me because the words I write here hold such potent power. I’m pretty sure this part of my planner is where all the magic happens, that creates the rest of my life!
 
And that, my friend, is how my pretty peach planner has revolutionised my life. It’s most definitely a love story.